• My role involved working directly for Neighbor Bakehouse and Sunday Bakeshop

• Architected a comprehensive brand identity and investor narrative for a new brand, including creating high-impact investor pitch decks and strategic brand direction

• Created designs and processes that could be easily replicated by team members to produce at scale

• Led a team to execute projects and meet tight deadlines

• Designed branding, packaging, specials, and graphics assets for production, print, and for social media

• Guided customer experience through a range of touchpoints, including in-person, web, and mobile

• Managed customer-facing platforms including social media

• Founding employee; my role was at Cella Farms, now EQUII

• Research and Development lead, developing high-protein bread and other product SKUs

• Developed the foundational product formulation and flagship recipe that served as the launchpad for the company's entire product line

• Conceptualized, prototyped, and refined recipes on the bench and for at-scale manufacturing

• Developed branding for the company including logo, colors, and brand voice

• Spearheaded immersive product showcases for investors and curated strategic tasting experiences for the general public investors

• Executed large-scale public brand activations, increasing brand awareness and collecting consumer feedback

• Developed brand style guide and refined the brand voice, communication, colors, and fonts for AI LA, a non-profit that supports the research, development, and application of AI and other related topics.

• Conducted user research to define and design a high-fidelity web application to connect students, professionals, and enthusiasts with the AI LA community.