Led end-to-end product design across local search and business directory platforms including Yellow Pages, Superpages, DexKnows, and brands across Australia and New Zealand, defining interaction patterns, user flows, and visual systems for millions of users.

Drove a full tech stack consolidation migrating Yellow Pages NZ and AU onto the US platform, auditing each market's IA to design a native experience while building flexible component systems across all brands.

Redesigned core search and homepage experiences, increasing click-through rates by 20% and driving $2.4M+ in annual revenue growth through data-informed design decisions.

Ran A/B tests and usability studies to validate content and design decisions, synthesizing qualitative and quantitative insights to iterate quickly and measurably improve conversion across two-sided marketplace products.

Built and maintained scalable component systems and content patterns in Figma and Sketch, contributing reusable, modular design tokens and interaction patterns that increased design-to-engineering velocity across cross-functional teams.

Partnered with product managers, engineers, marketing, and research stakeholders, communicating design rationale through compelling storytelling and leading cross-functional critique and feedback rituals.

EdgeLogic AI · Co-Founded · AI SaaS Platform

• Co-founded a live AI-powered SEO platform with an agentic dashboard and real users. Owned all design from

zero including brand identity, Webflow marketing site, and the full dashboard UI

Laurentum · Brand Identity, Dashboard & Design System

• Sole designer for a community marketing startup, owning the full design process from brand identity through

marketing website, partner portal dashboard, and a component-based design system, all from zero.

• Designed and built a multi-surface product covering a public marketing site, an authenticated dashboard

platform, and a scalable design system, with complete creative and strategic ownership across every layer.

Warmer · Consumer App Onboarding

• Designing onboarding flows for Warmer, a science-backed social connection platform, owning UX strategy,

interaction design, and front-end implementation for a consumer product focused on behavior change and

activation.

Agency Work · Multi-client

• Sole product designer for 5+ early-stage startups across fintech, e-commerce, and consumer products

including EdgeLogic AI, Buildwise Solutions, and Owner First, independently scoping and shipping end-to-end

design across zero-to-one products with minimal direction.

• Designed and built custom Webflow websites for clients across industries including Chaos Kitchen and The

Colours Shop, owning full UI design, UX strategy, brand identity, and front-end development from concept to

launch.

• Designed and shipped Georgia Jean, a live AI meeting agent, solo from zero to production. Built to listen in real

time, generate build plans, and surface on-demand AI responses, it demonstrates end-to-end product

ownership across a complex, multi-feature interaction system.

• Designed and shipped Zora, a full social recommendation platform for travelers, solo from zero to production,

demonstrating end-to-end product ownership across research, design, and build.

• Led and delivered a complete rebrand of the Beverage Factory. Deliverables included a new identity, brand system, brand strategy, redesign and launch of beveragefactory.com, as well as all sales & marketing brand collateral.

• Provided the UI design for rebrand in collaboration with founders. Developed personas, flowmap, wireframes, low and high fidelity prototypes, and conducted user testing. Solutions spanned a variety of retail pages including home, category, product page, checkout, and shopping cart.

• Manage marketing objectives and email schedules including setup of automations, conversations, shopping cart abandonment, and win back emails. Create email schedules and oversee junior designers for email assets.

• Assisting with collateral, copy editing and quality assurance. Ensuring brand designs are cohesive across multiple channels, driving consistent messaging.

• Prepare images to support web marketing, social media, website graphics, and blog posts. Producing a variety of marketing deliverables including pdfs, emails, ad, social graphics and more. Design marketing materials for print including catalogs and trade show assets.

• Community Manager including creating social posts, ads, brand voice, affiliates, and interactions.

• Content creation for blogs including copywriting and SEO keyword optimization

• Manage and create ideas from concept to end product for home decor product development company.

• Work directly with the art director to identify market trends, develop new concepts and products, select color ways, process, and materials, photograph products and create marketing materials including packaging and end cap displays.

• Use Illustrator and Photoshop to conceptualize new piece types, create artwork according to trends, apply artwork to different products, and create a technical art, calling out fabrics, process and Pantones to upload to the factory.

• Project manager for million dollar account contracts with artist and brands. Manage communications between accounts and freelance artists.