Led end-to-end design and research for AI-powered features across B2B platform

Co-led Product-Led Growth bringing premium feature education in-product and creating discovery touchpoints that increased upsell engagement

Elevated UI quality across design team through design critiques and hands-on coaching on visual hierarchy, consistency, and design system adoption

Designed interaction patterns and user flows for Crowdtap consumer mobile app to increase perceived user value

Translate user and competitive research into clear information architecture

Led interaction design and created high fidelity prototypes for incubator products that enabled research validation and informed product prioritization

Involved in the conception of ideas alongside strategy, the creation of the overall look and feel for social campaigns, designing pitch decks, and working with project managers and art directors on timely production of assets