Senior Product Designer | Product Strategy & Design Systems
I am a Senior Product Designer with 10 years of experience bridging the gap between high-end visual craft and complex systems; I specialize in translating technical complexity into intuitive human stories.
Created and scaled design system adopted by 50-person product team, built component library and documentation that reduced design-to-dev handoff time by 30%
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Designed interaction patterns and user flows for Crowdtap consumer mobile app to increase perceived user value
Owned 0 - 1 design for Author’s Book Club platform within Endeavor’s product incubator, securing C-suite funding and launching MVP to closed beta
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Translate user and competitive research into clear information architecture
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Led interaction design and created high fidelity prototypes for incubator products that enabled research validation and informed product prioritization
Concept and produce static and motion social media assets for TV shows across multiple networks including HBO, Hulu, Youtube Premium.
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Involved in the conception of ideas alongside strategy, the creation of the overall look and feel for social campaigns, designing pitch decks, and working with project managers and art directors on timely production of assets