Directed creative strategies through visionary storytelling, trend forecasting, and end-to-end product design, driving the development of brand-driven footwear that contributed to a 73% increase in product sales in the past year.

Managed trend services and creative agency relationships to ensure the delivery of cutting-edge insights and design solutions, enhancing the brand's market relevance.

Assisted in launching the performance basketball category by implementing innovative CMF and player-exclusive concepts, driving a 300% increase in product sales.

Developed and executed seasonal design concepts and global color strategies as part of the Creative Direction Team, enhancing brand cohesion and market appeal across product categories.

Directed consumer insight testing for seasonal colorways, utilizing feedback to create products that resonate with target audiences.

Developed and tested CMF solutions by utilizing expertise in materials, manufacturing techniques, and prototype management, resulting in innovative product designs.

Implemented sustainable color practices, reducing environmental impact while maintaining high-quality standards.

Collaborated cross-functionally with Design, Development, Marketing, Brand Communications, and Innovation teams to create and implement seasonal concepts and color direction, ensuring alignment across departments for successful product launches.

Traveled globally to research seasonal trends, attend trade shows and seminars, and visit production factories, gathering insights that informed innovative design and color direction.

Developed physical color standards and tested color achievability on new materials, ensuring production feasibility and quality consistency across products.

Assisted the concept design team in trend research and color direction for upcoming seasons, gathering insights from market trends to develop well-informed and timely color strategies that aligned with the brand vision.

Prepared runway and editorial reports for design teams.

Created mock-up samples, assembled mood boards, and constructed large-scale installations for seasonal direction.