# Michelle Briggs

> Color, Material, Finish Design

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/michellebriggs

I am a Creative Leader with over 10 years of experience in creative direction, color, material, and finish (CMF) design, and trend forecasting. I specialize in integrating color development, material innovation, and consumer insights to create production-ready solutions. 

With a background in product design and a Master’s degree in Global Business, I am passionate about merging creativity with technical expertise to deliver trend-forward designs that drive brand growth.

## Work Experience
### CMF Designer @ Google
Jan 2025 – Present | Mountain View, California, United States

### Director of Creative Services, Color & Trend @ Reebok
Jan 2022 – Jan 2025 | Boston, Massachusetts, United States
Directed creative strategies through visionary storytelling, trend forecasting, and end-to-end product design, driving the development of brand-driven footwear that contributed to a 73% increase in product sales in the past year.
Managed trend services and creative agency relationships to ensure the delivery of cutting-edge insights and design solutions, enhancing the brand's market relevance.
Assisted in launching the performance basketball category by implementing innovative CMF and player-exclusive concepts, driving a 300% increase in product sales.

### Senior Design Manager, Creative Direction @ Reebok
Jan 2019 – Jan 2022 | Boston, Massachusetts, United States
Developed and executed seasonal design concepts and global color strategies as part of the Creative Direction Team, enhancing brand cohesion and market appeal across product categories.
Directed consumer insight testing for seasonal colorways, utilizing feedback to create products that resonate with target audiences.  
Developed and tested CMF solutions by utilizing expertise in materials, manufacturing techniques, and prototype management, resulting in innovative product designs.
Implemented sustainable color practices, reducing environmental impact while maintaining high-quality standards.

### Concept & Color Designer @ Reebok
Jan 2014 – Jan 2019 | Greater Boston Area
Collaborated cross-functionally with Design, Development, Marketing, Brand Communications, and Innovation teams to create and implement seasonal concepts and color direction, ensuring alignment across departments for successful product launches.
Traveled globally to research seasonal trends, attend trade shows and seminars, and visit production factories, gathering insights that informed innovative design and color direction.
Developed physical color standards and tested color achievability on new materials, ensuring production feasibility and quality consistency across products.

### Concept Design Co-op @ La Senza
Jan 2013 – Jan 2013 | Columbus, Ohio
Assisted the concept design team in trend research and color direction for upcoming seasons, gathering insights from market trends to develop well-informed and timely color strategies that aligned with the brand vision.  
Prepared runway and editorial reports for design teams.
Created mock-up samples, assembled mood boards, and constructed large-scale installations for seasonal direction.

### Women’s Apparel Design Co-op @ Fossil Group, Inc.
Jan 2013 – Jan 2013 | Richardson, Texas
Supported the design team in the production of the Women’s Holiday 2013 and Spring 2014 apparel collections, ensuring timely execution and a successful product launch.
Assisted the design team with seasonal concepts and storytelling.
Designed products through sketches, renderings, models, and control drawings.

### Fashion Design Co-op @ LPK
Jan 2012 – Jan 2012 | Cincinnati, Ohio
Developed brand strategies for Hanes, Olay, Tampax, and Pampers by analyzing market trends, resulting in enhanced brand positioning and targeted campaigns that improved consumer engagement.
Designed interior and exterior graphics for Pampers and Tampax.
Created figure and fashion illustrations for product packaging.

### Trends and Concepts Co-op @ Lands' End
Jan 2012 – Jan 2012 | Dodgeville, Wisconsin
Developed trends and concepts for men’s, women’s, and children’s apparel design, resulting in cohesive seasonal collections across the brand.
Created mood boards, concept books, color palettes, and trend presentations.
Assisted the CAD team in print and pattern development.
Collaborated with the graphic design department on new logo design and development.

### Fashion Design Co-op @ Carter's | OshKosh B'gosh
Jan 2011 – Jan 2011 | Greater New York City Area
Collaborated with the design team to research, design, and develop products for infant and toddler girls, ensuring that the final products met safety standards as well as market trends.  
Worked with merchants to ensure designs were manufacturable and met price points.
Attended development meetings to represent the design perspective.
Assembled mood boards, tech packs, artworks, and color palettes.


## Education
### Master's degree in Business Administration and Management, General
Thunderbird School of Global Management

### Bachelors in Fashion Design Product Development in Fashion/Apparel Design
University of Cincinnati


## Contact & Social
- LinkedIn: https://linkedin.com/in/michelle-briggs-322b4229
- Portfolio: https://michellebriggs.com

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Source: https://flows.cv/michellebriggs
JSON Resume: https://flows.cv/michellebriggs/resume.json
Last updated: 2026-04-13