• Drove successful 0-1 product launch of QuickBooks Solopreneur through comprehensive user research, defining unique challenges and translating them into actionable product requirements.

• Established foundational research frameworks (key acquisition audiences, business phases, Jobs-to-be-Done) that serve as a durable source of truth, aligning research, product, and design teams.

• Employs mixed-methods research (surveys, customer follow-me studies, interviews, observations) to gather comprehensive user insights and develop a holistic understanding of user behavior.

• Maximizes research influence by translating complex data into engaging customer stories, visually compelling presentations, and facilitating cross-functional co-creation workshops, driving stakeholder buy-in and product adoption.

Boston Consulting Group Digital Ventures is a corporate investment and incubation firm. We invent, build and invest in startups with the world’s most influential companies. We share risk and invest alongside our corporate and startup partners via a range of collaborative options. www.bcgdv.com

• --

As a Strategic Designer at BCG Digital Ventures, I worked on early stage innovation projects to bring new ideas to life. I led the research work stream to define, plan, execute, and derive insights from the needs and desires of our end users. I conducted both generative and evaluative research, but also work on with the team to align on business strategy and development, define product features, and go-to-market roadmap.

My research has spanned both domestically and internationally. Although the projects are highly varied, I've worked primarily in Energy, Healthcare, and Tech driven industries.

Responsibilities include:

• Discovery | ethnographic interviews, expert interviews, concept testing, client-design storm workshops, surveys, product benchmarking, micro and macro trend studies, storyboarding, personas, journey maps, customer use cases, early prototypes, usability testing, quantitative surveys

• Business development | service design, alignment with internal and external businesses, use case scenarios, pitch for internal funding

• Story telling and pitches | client facing pitches with huge element of story telling, micro-macro trends, business strategy, and product roadmap, go-to-market strategy

• --

As a Product Designer at Zaplabs (the innovation and tech arm of the real estate parent company, Realogy) I designed simple and elegant tools used by Real Estate Agents and Brokers on both Business and Consumer facing sides. I had the opportunity to design a major product from the ground-up to launch.

My role included:

• Translating UXR insights to product opportunities

• Wire framing, user testing, prototyping, hi-fi mockups, user flows

• Collaboration with PM's, UXR, Backend & Frontend Developers, and Copywriters.

Platforms: Desktop / Mobile Web / iOS / Android

Programs: Sketch, Invision, Adobe Suite

Designed innovative pre-purchase experiences, value added touchpoints, and products

for the Hyundai IONIQ American Market and Coca-Cola R&D.

Responsibilities:

Product Strategy, service design, market and future trend research, service blueprint, user experience design