# Michelle Cheng > Principal Design Researcher at Intuit Quickbooks Location: San Francisco Bay Area, United States Profile: https://flows.cv/michellecheng1 I’m a solution based designer primarily working in early phase innovation. I have a passion for designing experiences that positively impact the way in which we interface with products and services everyday. I use design thinking methodologies to conduct generative and evaluative research, extract user insights, facilitate co-creation workshops, and develop concepts for disruptive innovation. - Prior experiences are made up of a variety of roles, in both corporate as well as startups. In these positions, I've had the opportunity to touch upon all parts of the design process from blue sky concept development to shipping product. Focus: Design strategy, Research, Service design, Product design (ID + UI/UX) ## Work Experience ### Principal Design Researcher at QuickBooks @ Intuit Jan 2023 – Present | San Francisco Bay Area ### Sr. Design Researcher at Quickbooks @ Intuit Jan 2021 – Jan 2023 | San Francisco Bay Area - Drove successful 0-1 product launch of QuickBooks Solopreneur through comprehensive user research, defining unique challenges and translating them into actionable product requirements. - Established foundational research frameworks (key acquisition audiences, business phases, Jobs-to-be-Done) that serve as a durable source of truth, aligning research, product, and design teams. - Employs mixed-methods research (surveys, customer follow-me studies, interviews, observations) to gather comprehensive user insights and develop a holistic understanding of user behavior. - Maximizes research influence by translating complex data into engaging customer stories, visually compelling presentations, and facilitating cross-functional co-creation workshops, driving stakeholder buy-in and product adoption. ### Sr. Strategic Design Researcher @ BCG Digital Ventures Jan 2017 – Jan 2021 | Greater Los Angeles Area Boston Consulting Group Digital Ventures is a corporate investment and incubation firm. We invent, build and invest in startups with the world’s most influential companies. We share risk and invest alongside our corporate and startup partners via a range of collaborative options. www.bcgdv.com --- As a Strategic Designer at BCG Digital Ventures, I worked on early stage innovation projects to bring new ideas to life. I led the research work stream to define, plan, execute, and derive insights from the needs and desires of our end users. I conducted both generative and evaluative research, but also work on with the team to align on business strategy and development, define product features, and go-to-market roadmap. My research has spanned both domestically and internationally. Although the projects are highly varied, I've worked primarily in Energy, Healthcare, and Tech driven industries. Responsibilities include: -Discovery | ethnographic interviews, expert interviews, concept testing, client-design storm workshops, surveys, product benchmarking, micro and macro trend studies, storyboarding, personas, journey maps, customer use cases, early prototypes, usability testing, quantitative surveys - Business development | service design, alignment with internal and external businesses, use case scenarios, pitch for internal funding - Story telling and pitches | client facing pitches with huge element of story telling, micro-macro trends, business strategy, and product roadmap, go-to-market strategy --- ### Product Designer @ ZapLabs Jan 2017 – Jan 2017 | Emeryville As a Product Designer at Zaplabs (the innovation and tech arm of the real estate parent company, Realogy) I designed simple and elegant tools used by Real Estate Agents and Brokers on both Business and Consumer facing sides. I had the opportunity to design a major product from the ground-up to launch. My role included: - Translating UXR insights to product opportunities - Wire framing, user testing, prototyping, hi-fi mockups, user flows - Collaboration with PM's, UXR, Backend & Frontend Developers, and Copywriters. Platforms: Desktop / Mobile Web / iOS / Android Programs: Sketch, Invision, Adobe Suite ### Strategic Design Consultant @ propelland Jan 2017 – Jan 2017 | San Francisco Designed innovative pre-purchase experiences, value added touchpoints, and products for the Hyundai IONIQ American Market and Coca-Cola R&D. Responsibilities: Product Strategy, service design, market and future trend research, service blueprint, user experience design ### Scientific Communications Designer @ Walt Disney Imagineering Jan 2014 – Jan 2015 | Glendale, California As Scientific Communications Designer for the Sustainable Design & Engineering (SD&E), I worked to: - Achieve a brand identity and broadening of the group's visibility within Walt Disney Imagineering - Concept development in applicable and translatable sustainability innovation - Develop clear graphic language and messaging to help Imagineers interpret technical and complex environmental results to drive sustainability decisions. ### Autonomous Personalities | UI/UX + Concept Designer @ Walt Disney Imagineering Jan 2014 – Jan 2015 | Glendale, California UI & UX Design for a robotic project for the R&D Dept. of Walt Disney Imagineering. ### Innovation Strategist + UX Researcher @ Rivian Jan 2015 – Jan 2015 | Pasadena - Lead design research to uncover insights and opportunities within a mobile sharing economy - Strategies for redefining business models for a new class of electric vehicle - Defining design principles through Rivian's key characteristics and stakeholders - Translate insights directly to influence the design of the vehicle Types of Research conducted across 3 US locations: - Ethnographic field research, user interviews, intercept interviews, diary studies - Journey mapping, use case scenarios, archetypes ## Contact & Social - LinkedIn: https://linkedin.com/in/michengdesign - Portfolio: http://michengdesign.com --- Source: https://flows.cv/michellecheng1 JSON Resume: https://flows.cv/michellecheng1/resume.json Last updated: 2026-04-13