# Michelle Cheng

> Product Design + Growth

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/michellecheng2

This is Michelle! I am a product designer with 5 years+ of experience in background in project management, growth marketing, and strategic communication.

## Work Experience
### Product Designer @ Various Companies & Startups
Jan 2024 – Present | San Francisco Bay Area
Currently designing for Dobby.ai

Dobby AI is a no-code platform that lets non-technical teams create and launch AI workflows safely. I turned concepts like datasets, chunking, and model evaluation into guided, scalable UI patterns that shorten time-to-value and validated flows with users and informed PM/engineering tradeoffs ahead of build:

- Designed an enterprise no-code AI platform enabling non-technical teams to build and deploy AI workflows with guardrails, roles, and audit trails.
- Translated backend complexity (datasets, chunking/embeddings, evaluations) into progressive UI reducing onboarding friction for first-time users.
- Prototyped using AI tools to test flows with real users, cutting idea-to-prototype and accelerating product decisions.
- Partnered with PM/engineering to align UX with business KPIs (time-to-value, activation, retention) and to ship scalable patterns ready for production.

### Senior Associate | Seller Management @ Shopee
Jan 2021 – Jan 2023 | Taipei City, Taiwan
- Initiated and facilitated feature optimization projects to improve selling experience through cross-functional collaboration with product managers, developers, and business teams to align UX solutions with business objectives.
- Led the Shopee University Website relaunch, resulting in a 95.4% increase in user engagement and a 101% growth in traffic by streamlining user flows and optimizing content architecture.
- Supported the redesign of the seller registration portal, improving onboarding experience to meet usability objectives.

### Associate @ Shopee
Jan 2018 – Jan 2020 | Taipei, Taipei City, Taiwan

### Media Strategist @ Wavemaker
Jan 2015 – Jan 2018 | Taipei City, Taiwan
- Analyzed cross-channel campaign data and translated insights into actionable strategies, leading to a 168% performance lift for Colgate-Palmolive’s product rebrand.
- Developed media plans and optimization strategies for diverse clientele, including CHANEL, Edgewell, and Subaru, ensuring alignment with business objectives.
- Partnered with Google and Facebook to implement digital solutions and refine targeting based on performance trends.


## Education
### UX Academy
Designlab

### Master of Science - MS in UI/UX Design
International Technological University (ITU)

### Bachelor’s Degree in Communication, General
UC San Diego


## Contact & Social
- LinkedIn: https://linkedin.com/in/michellechiangcheng
- Portfolio: https://www.michellecc.com/

---
Source: https://flows.cv/michellecheng2
JSON Resume: https://flows.cv/michellecheng2/resume.json
Last updated: 2026-04-13