I get to know folks and see how we can create solutions that make their life easier.

I help individuals design careers they’re proud of—and support teams in building design practices that scale. Through coaching and consulting, I offer the clarity, strategy, and encouragement it takes to move forward with confidence.

At zeroheight, a B2B design system SaaS platform, I served as Senior Design Advocate, educating the design systems community and consulting with enterprise clients on their design system challenges. This role required deep user empathy, systems thinking, and strong communication skills to translate complex user needs into educational content and actionable insights for the product team. Accomplishments include:

• Led annual industry research surveying 300+ design system practitioners, producing *How We Document* reports that influenced documentation best practices (50K+ views).

• Conducted user research through consulting interviews and hosting dozens of educational webinars, identifying common challenges, friction points, and emerging trends among design system practitioners.

• Transformed research insights into 75+ actionable community resources (templates, courses, e-books, and articles) directly addressing practitioners’ most pressing needs.

• Analyzed user behavior through Amplitude and HubSpot to inform quarterly content strategies, identifying engagement patterns and lead generation opportunities for business growth.

• Delivered 12+ talks at conferences worldwide, sharing research-backed insights on design with 2,000+ practitioners across the community.

• Co-hosted the Design Systems WTF and Design Systems: Beyond the Button podcasts with 2400 live subscribers and 1000+ monthly downloads.

At Citrix, an enterprise software company, I established the DesignOps practice for a 60-person product design org. I researched team workflows, pain points, and process inefficiencies to inform strategic initiatives and program development. Working with design and cross-functional leadership, I translated insights into actionable projects, defined milestones, and managed implementation. Accomplishments include:

• Investigated challenges and drove initiatives that impacted cross-functional teams across all 8 of Citrix’s product areas to ensure design excellence. Initiatives included design systems, design tooling transitions, and fostering collaboration between disciplines.

• Developed scalable and measurable design processes and 24+ playbooks based on workflow analysis and team feedback research.

• Led Citrix’s design system, managing a 16-person team, collaborating with 5 engineering teams, creating governance for 30+ products/endpoints, and crafting a strategy praised by the CPTO.

• Established learning and development programs, including training 10+ mentors, creating courses for 60+ employees, and advocating for a foundation approach to craft inclusive products.

• Collaborated on compliance initiatives as an accessibility subject matter expert, distilling complex technical requirements into clear, tactical guidance for design, engineering, and PM stakeholders.

I led the Workspace Intelligence and Automation product area, defining OKRs and guiding teams through the product development lifecycle. I partnered with PMs, engineers, and leadership to scope work, establish roadmaps, and advocate for research-informed decisions while balancing business objectives with customer needs. Accomplishments include:

• Launched developer experience standards for Citrix's new microapps marketplace, guiding the team on developer workflow research and overseeing the creation of educational resources and UX vetting criteria for marketplace submissions.

• Established research operations for internal user research and coached 5 designers to independently facilitate user research sessions, building team research capabilities.

• Drove strategic planning and OKR development for key growth projects, including an AI-powered chatbot, workflow builder, and work management solutions.

• Led a 12-person federated design system team, infusing user research activities to ensure adoption of component libraries, patterns, and documentation.