# Michelle Cornely > 9x Salesforce & Pardot Certified Consultant Location: Middletown, New Jersey, United States Profile: https://flows.cv/michellecornely ## Work Experience ### Solution Engineer @ Sercante Jan 2024 – Present Architect scalable Salesforce solutions across multi-cloud, enterprise environments, leading complex implementations and integrations Serve as a technical SME and trusted advisor, driving best practices and guiding clients on long-term platform strategy Expert in Salesforce Flow and advanced automation, building efficient, scalable, and maintainable processes Experienced in Agentforce , designing custom and out-of-the-box agents and developing documentation and training for internal and client adoption ### CRM and Marketing Automation Strategist @ Sercante Jan 2022 – Jan 2024 ### Marketing Automation Stategist @ Sercante Jan 2021 – Jan 2022 ### Marketing Automation Manager @ CentralReach Jan 2019 – Jan 2021 ### Senior Manager, Demand Generation @ WorkWave Jan 2019 – Jan 2019 | Holmdel, New Jersey ### Manager, Demand Generation @ WorkWave Jan 2018 – Jan 2019 | Holmdel, NJ ### Manager, Marketing Automation @ WorkWave Jan 2017 – Jan 2019 | Holmdel, NJ Responsible for all marketing automation programs and implementation via Marketo Implemented the company’s first artificial intelligence content solution, Marketo Content AI Developed segmented campaigns to drive customer acquisition, cross-sell opportunities and increase retention Consistently ensures delivery of fully integrated campaigns, working with peers in product marketing, events, social, design & web Responsible for ongoing workflow architecture and automation, collaborating with key stakeholders to identify gaps in current processes and systems Analyze and track performance to drive optimization and change Train, Mentor and Manage team of Marketing Automation Specialists ### Manager, Email Marketing @ WorkWave Jan 2016 – Jan 2017 | Holmdel, NJ • Works closely with Product Marketing and other stakeholders to plan, develop, test, deploy and thoroughly analyze direct marketing campaigns including email, lead nurturing, and trigger campaigns • Manages the email process workflow, including development of the email calendar, daily collaboration with creative, and obtaining timely approvals • Establishes best practices for email campaigns including template design, copy placement, call-to-actions, and list management • Tracks and anaylizes email marketing KPIs and provides recommendations for future campaigns • Utilizes Marketo and Salesforce to track the success of all email campaigns • Serves as Subject Matter Expert on Marketo and Nurture programs ### Senior Corporate Marketing Specialist @ WorkWave Jan 2015 – Jan 2016 | Holmdel, NJ • Responsible for the planning and execution of email, advertising, and promotional campaigns across all WorkWave brands • Coordinates with cross-functional teams across the organization including sales, customer support staff, product management and finance to collect relevant and accurate information for the execution of email campaigns • Analyzes campaign results including open and click rates, opportunity, and sales results, and makes recommendations to optimize future campaign performance. • Implements and manages the company's advertising strategy and 100k+ budget • Negotiates agreements with outside sales representatives ### Corporate Marketing Specialist @ WorkWave Jan 2013 – Jan 2015 | Holmdel, NJ • Developed email campaigns each month to generate new business and engage existing customers • Analyzed performance of marketing campaigns to identify the best opportunities for the future • Managed the in-house advertising program consisting of print and media collateral pieces • Produced engaging website content and sales collateral • Developed and distributed corporate communication materials • Managed social media programs including blogs and social networking applications • Planned and executed the company's first Hackathon, an annual 24-hour event ### Marketing Coordinator @ Rose Brand Jan 2010 – Jan 2013 • Copy writer for website, blog, and all print collateral, including catalogs, advertisements, and brochures reaching over 90,000 customers per year. • Manager and content creator of all company social media sites • Increased Facebook Fans 100% in one year through the creation, execution and management of online promotions • Project Manager of International Projects, not limited to managing the creation and translation of marketing materials for Asian and Spanish speaking countries and organizing the distribution to appropriate outlets. • Writer and distributor of press releases on company news, new products and events. • Founder and Project Manager of the Rose Brand Scholarship Program that receives applications from over 50 Universities annually and was featured in numerous industry related publications. • Experience with Google Adwords, Google Analytics, & Facebook Analytics ### Management Trainee @ Enterprise Holdings Inc. Jan 2009 – Jan 2010 • Effectively develop and maintain working relationship with key accounts and auxiliary vendors to maximize profitability • Regularly monitor and assess inventory as well as profit and loss • Communicate information in a concise, thorough manner and skillfully close negotiations. • Work in conjunction with hotels travel agencies, corporations and other organizations in order to secure travel needs of elite and international clients ### Marketing Intern @ Southwest Airlines Jan 2008 – Jan 2009 • Aid in facilitation of local promotions, events, airport celebrations, and sponsorships • Performed media research and competitive analysis • Performed administrative duties ## Education ### BBA in Marketing Loyola University Maryland ### Business in Asian Studies University of International Business and Economics ## Contact & Social - LinkedIn: https://linkedin.com/in/michellecornely --- Source: https://flows.cv/michellecornely JSON Resume: https://flows.cv/michellecornely/resume.json Last updated: 2026-04-05