Founded, built out and led the product design team for Advertiser Guidance pillar, where we went on to generate incremental ads revenue in the $Xbillions during my 4.5 year tenure.

Guidance helps Meta advertisers get the most value from their campaigns through consistent, actionable and personalized recommendations.

Leading a team of product designers and UX researchers to build product experiences for top tier clients across Australia in FinTech, Realstate, Telecommunications, E-commerce, Transportation, Insurance, and Government.

Leading UX teams to design app/web user experiences across multiple projects to ensure products are strategically aligned and are delivering on REA’s vision. Translating business objectives and user data into engaging products while paying close attention to users needs.

Responsible for overall design quality, creative direction and user experience for both responsive web and native app products. Work closely with teams to integrate design and user experience into agile developments.

Conducting qualitative, quantitative user research and expert reviews to influence, inform strategic roadmap, product development and ongoing improvements to app/web platforms. Facilitating design sprints, discovery, define and co-design workshops internally and interstate with various key stakeholders across the business.

Contributing to overarching design principles, practices and methodologies to create a stronger UXD practice within REA Group. Managing, facilitating UX contribution to REA's design system. Leading, mentoring and developing talent to a world class standard.