# Michelle E. > Sr. Product Design Manager at Meta Location: United States, United States Profile: https://flows.cv/michellee I’m a seasoned Design Leader with many years of international experience in Australia, Canada and the United States. I’m passionate about designing simple, intuitive experiences that meet user and business needs. During my years in the business, I’ve had experience in: apps, enterprise software, responsive websites, research, service design, interaction design, design thinking, strategy, eDMs, brand identity, ad and social marketing campaigns. I have passion for anything digital that involves strategy, technology and creativity. I am inspired by the best of what is happening in the industry. I am a leader, a motivator who’s confident and personable. I tackle challenges head on and adapt to change easily. I continually push myself to consistently develop work of professional standards. My collaborative approach with XFN partners ensures that design is not only about aesthetics but more importantly solves user goals and business objectives. Some clients I have worked with include: Home Depot, IBM, American Express, Metricon, Australian Government, Checkpoint Safety, AFL Sportsready, Reid Cycles, Country Road, Trenery, Mimco, Witchery, David Jones, realestate.com.au, and NBN. I’m currently at Meta. ## Work Experience ### Sr. Product Design Manager, Ads & Business Messaging @ Meta Jan 2024 – Present | Menlo Park, California, United States ### Senior Product Design Manager, Advertiser Guidance, Monetization @ Meta Jan 2023 – Jan 2024 | San Francisco Bay Area ### Product Design Manager, Advertiser Guidance (Recommendations), Monetization @ Meta Jan 2019 – Jan 2023 | San Francisco Bay Area Founded, built out and led the product design team for Advertiser Guidance pillar, where we went on to generate incremental ads revenue in the $Xbillions during my 4.5 year tenure. Guidance helps Meta advertisers get the most value from their campaigns through consistent, actionable and personalized recommendations. ### Director Experience Design @ Symplicit Jan 2018 – Jan 2019 | Melbourne, Australia Leading a team of product designers and UX researchers to build product experiences for top tier clients across Australia in FinTech, Realstate, Telecommunications, E-commerce, Transportation, Insurance, and Government. ### Lead UX Designer @ REA Group Jan 2016 – Jan 2018 | Richmond, Victoria, Australia Leading UX teams to design app/web user experiences across multiple projects to ensure products are strategically aligned and are delivering on REA’s vision. Translating business objectives and user data into engaging products while paying close attention to users needs. Responsible for overall design quality, creative direction and user experience for both responsive web and native app products. Work closely with teams to integrate design and user experience into agile developments. Conducting qualitative, quantitative user research and expert reviews to influence, inform strategic roadmap, product development and ongoing improvements to app/web platforms. Facilitating design sprints, discovery, define and co-design workshops internally and interstate with various key stakeholders across the business. Contributing to overarching design principles, practices and methodologies to create a stronger UXD practice within REA Group. Managing, facilitating UX contribution to REA's design system. Leading, mentoring and developing talent to a world class standard. ### Lead UX Designer @ Country Road Group Jan 2015 – Jan 2016 | Melbourne Area, Australia Responsible for designing and coordinating all UX activities across the Country Road Group’s web and mobile sites to support business objectives relating to sales conversion, customer satisfaction, and overall retention. Coordinate the refinement of the Country Road Group user experience across all brands - Country Road, Trenery, Mimco and Witchery and drive ongoing improvements to the usability and accessibility of CRG’s web platforms. Create ongoing usability and A/B or multivariate testing to improve conversion rate, and conduct user research and expert reviews to create ‘key findings’ reports based on the outcomes for stakeholders to inform strategic decisions. Develop wireframes, mock-ups and prototypes for small to large scale projects and work closely with the SCRUM team to integrate UX into Agile developments. ### Lead Digital Designer @ Education Services Australia Jan 2013 – Jan 2015 | melbourne area, australia Responsible for managing and directing UX team, while overseeing all jobs in the creative department. Mentoring designers while providing creative vision for new concepts, competitive site analysis, expert reviews, project strategy, and marketing initiatives for the Australian Government departments. Design and develop concepts for websites, apps and digital campaigns, while maintaining brand consistency across all projects to align with best practices. Assisting in developing digital strategies for various projects to enhance user engagement. Conduct user research and expert reviews to understand user goals and business requirements. Create ‘key findings’ reports based on the outcomes for stakeholders to inform strategic decisions. Utilising Google Analytics to gain customer insight, tracking business and user goals. Delivering UX training and on-going support across the organisation. Manage budgets, estimates and timelines, while developing pitches for new business. ### Senior Product Designer @ Monkeypuzzle Media Group Jan 2010 – Jan 2013 | melbourne area, australia Designed online experiences for reputable Australian companies and brands – Metricon, AFL, Carlisle Homes, Supreme Quality Foods, Latitude 37, Reid Cycles and more. Designed new interfaces from wireframes to final concept. Developed information architecture, wireframes and coded prototypes using HTML, CSS. Conducted user research and testing to understand user goals and utilised Google Analytics to gain customer insight and track business objectives. Created design systems and style guides for multiple clients. Developing strong working relationships with clients and stakeholders while managing projects. Liaised with various vendors to ensure quotes were feasible given client budgetary constraints. ### Senior Web Designer @ Totem Content Jan 2008 – Jan 2009 | toronto, canada area Designed online experiences for North America’s leading DIY retailer The Home Depot. Helped increase awareness and user engagement for Home Depot’s Garden Club sub brand. Aided in the creation of the HD Garden Club website from wireframes to final concept. Incorporated user testing and research to ensure the delivery of a good user experience. Responsible for technical hand-off, development process and QA testing. Performed regular competitive site audits and collaborated with editors and technical team for the weekly upkeep and growth. Managed and updated the website via a content management system (CMS). Designed and implemented bi-weekly email programs that corresponded with a highly successful direct mail campaign. ### Senior Graphic Designer @ Cundari Jan 2008 – Jan 2008 | Toronto, Canada Area Responsible for over seeing all creative before print production while maintaining consistent quality control within tight deadlines. Worked closely with production manager, account directors and clients. Created advertising and direct mail campaigns and revamped the Canadian Cancer Society campaign making it one of their most successful to date. Built templates and processed digital art files for various commercial printing jobs. Adhered to strict print guidelines of all preprinted material. ### Graphic Designer @ VerticalScope Inc. Jan 2005 – Jan 2008 | Toronto, Canada Area Worked with editorial to design three monthly sports and luxury car magazines – Modified, Modified Mustangs and Modified Luxury & Exotics. Helped turn these independent automotive magazines into some of the best selling magazines in Canada. Designed covers, features and special editions for three flagship car magazines. Collaborated with editors to conceptual ideas and new sections for the magazines. Finished art and pre-press of files and liaised with printers to ensure quality. ### Graphic Designer @ Woman Cosmetics Jan 2004 – Jan 2005 | Toronto, Ontario, Canada ### Art Director @ Ogilvy Jan 2003 – Jan 2003 ## Education ### Advertising & Graphic Design Humber College ### Service Design Academy Xi ### User Experience Design General Assembly ### Web Design & Development Ryerson University ### Design Foundations Humber College ## Contact & Social - LinkedIn: https://linkedin.com/in/michelle-e-1a5bb81 --- Source: https://flows.cv/michellee JSON Resume: https://flows.cv/michellee/resume.json Last updated: 2026-04-13