Product designer behind the success of internationally recognized design projects and three unicorn startups as an early-stage, core member.

2025 — NowLyftStaff Product Designer

2025 — Now

New York, New York, United States

Designing for Partnership, Loyalty, Payments products

2024 — 2025FlowcodeStaff Product Designer

2024 — 2025

New York, New York, United States

Incorporating AI tools, responsible for designing key UX features for analytics experience behind the QR code generator for enterprise clients

Owning data analytics UX to help users ingest consumer data and develop meaningful insights for features such as enriched demographic data visualization, multi-armed bandit testings, and audience builder

Driving AI adoption for creating UX system artifacts including Custom GPT for UX writing guidelines, prototypes, and component library

2020 — 2023HowBuildProduct Design Lead / Head of Design

2020 — 2023

Seoul, South Korea

First designer to join the startup around Series B, I hired and led team of 6 designers to transform UX of core products and new products.

Worked with the executive team to develop key product vision and drive major product design direction

Designed B2B and B2C SaaS platform products' lifecycle from idea incubation to full execution

Hired and led a multi-disciplinary design team of 6 designers

Built product principles, Figma design system, and integrated component library via Storybook

2014 — 2021Studio JayneCo-Founder, Designer and Advisor

2014 — 2021

Canada, New York City

Developed and launched a digital game, Likely Story (formerly called That’s Sus! and Say No More), in collaboration with Victim Services Durham Region and Ontario Network of Victim Service Providers in Canada.

Recognition and Grants received from :

Sappi Ideas That Matter

Telus

Durham COVID Fund

Public Safety Canada

Women and Gender Equality Canada

2019 — 2020Korea Credit DataProduct Design Lead

2019 — 2020

Seoul, South Korea

First designer to join the startup, I have built design system and language for product design, UX strategy for a product Cashnote, online bookkeeping SaaS for small business owners.

Education

School of Visual Arts

Master of Fine Arts (M.F.A.)

School of Visual Arts

Bachelor of Fine Art

Canterbury School

Experience+

Education

Master of Fine Arts (M.F.A.)

Bachelor of Fine Art

Highschool