# Michelle Kwon > Staff Product Designer Location: New York, New York, United States Profile: https://flows.cv/michellekwon Product designer behind the success of internationally recognized design projects and three unicorn startups as an early-stage, core member. With +15 years of experience, I have been building digital products' UX from 0 to 1, hiring & leading teams of multi-disciplinary designers, and implementing user-centric product strategy and data-driven design culture. ## Work Experience ### Staff Product Designer @ Lyft Jan 2025 – Present | New York, New York, United States Designing for Partnership, Loyalty, Payments products ### Staff Product Designer @ Flowcode Jan 2024 – Jan 2025 | New York, New York, United States Incorporating AI tools, responsible for designing key UX features for analytics experience behind the QR code generator for enterprise clients • Owning data analytics UX to help users ingest consumer data and develop meaningful insights for features such as enriched demographic data visualization, multi-armed bandit testings, and audience builder • Driving AI adoption for creating UX system artifacts including Custom GPT for UX writing guidelines, prototypes, and component library ### Product Design Lead / Head of Design @ HowBuild Jan 2020 – Jan 2023 | Seoul, South Korea First designer to join the startup around Series B, I hired and led team of 6 designers to transform UX of core products and new products. • Worked with the executive team to develop key product vision and drive major product design direction • Designed B2B and B2C SaaS platform products' lifecycle from idea incubation to full execution • Hired and led a multi-disciplinary design team of 6 designers • Built product principles, Figma design system, and integrated component library via Storybook ### Co-Founder, Designer and Advisor @ Studio Jayne Jan 2014 – Jan 2021 | Canada, New York City Developed and launched a digital game, Likely Story (formerly called That’s Sus! and Say No More), in collaboration with Victim Services Durham Region and Ontario Network of Victim Service Providers in Canada. Recognition and Grants received from : • Sappi Ideas That Matter • Telus • Durham COVID Fund • Public Safety Canada • Women and Gender Equality Canada ### Product Design Lead @ Korea Credit Data Jan 2019 – Jan 2020 | Seoul, South Korea First designer to join the startup, I have built design system and language for product design, UX strategy for a product Cashnote, online bookkeeping SaaS for small business owners. ### Foundng Product Designer at Toss Securities (TF) @ Viva Republica (Toss) Jan 2019 – Jan 2019 | Seoul, South Korea As the first designer to be invited and to join the team, I developed UX prototypes for easy, jargon-less stock investing experience for Toss's first MTS (Mobile trading system.) ### Product Designer, Tribe Design Lead @ Viva Republica (Toss) Jan 2016 – Jan 2019 | Gangnam-gu, Seoul, Korea Joined Toss as the third product designer, around Series B. Today, Toss is known as South Korean unicorn fintech superapp, which is currently valued at $7.4 billion. With 11 million MAU, Toss (Viva Republica) now has a bank, payments company, insurance company, and stock brokerage company. My key role was to build seamless UX for consumer fintech products including micro insurance, P2P investment platform, crypto wallet, and bank accounts review. • Analyzed quantitative user data such as retention, user engagement, and conversion to iterate product UX and usability • Conducted user research through moderated and casual interviews and user testings • Developed visual design system and product principle within the design team • Consulted POs for product-market fit design strategy for new services and developed prototypes • Designed user interface for native iOS and Android apps • Responsible for initial front-end markup development with HTML, CSS and JQuery for products such as crypto wallet and P2P investment platform. ### Lead UX Designer in Search Tribe @ Coupang Jan 2015 – Jan 2016 | Gangnam-gu, Seoul, Korea Coupang is known as "Amazon of Asia," the largest unicorn online marketplace in South Korea, with $21 billion revenue. My key role as a Lead UX designer at the search tribe was to • Collect insights on user behavior and patterns through moderated user testings and interviews • Iterate UX and features based on quantitative and qualitative data, including A/B Testings, CTR, CVR and user testings & interviews • Create UI designs for Native Android and iOS Apps and website ### Design Strategist & Consultant @ Harvard Medical Team, UN Foundation, Na Yeon Choi LPGA professional and more+ Jan 2011 – Jan 2015 | Greater New York City Area • Worked with Harvard Medical team to develop new UX strategy and overall design direction and branding for their health monitoring app, Bon'App. • Developed personal branding project for Na Yeon Choi, LPGA professional, including brand strategy, logo development, unique pattern and color system. • Created digital contents and visual sketches of the UN Foundation's Social Good Summit in 2014. ### Freelance Graphic Designer @ MWW Group Jan 2012 – Jan 2012 | Greater New York City Area Assisted senior graphic designers and creative directors, helped the creative team for various projects and clients such as Nikon, Samsung and more. ### Junior Graphic Designer @ Next Street Jan 2011 – Jan 2011 ### Graphic Designer @ Random House Jan 2011 – Jan 2011 | Greater New York City Area Knopf, Simon & Schuster ### Graphic Designer @ Versace Jan 2010 – Jan 2010 | Greater New York City Area ### Graphic Designer @ Hearst Magazines Jan 2010 – Jan 2010 O, the Oprah Magazine ## Education ### Master of Fine Arts (M.F.A.) in Design for Social Innovation School of Visual Arts ### Bachelor of Fine Art in Graphic Design School of Visual Arts ### Highschool Canterbury School ## Contact & Social - LinkedIn: https://linkedin.com/in/mkwondesign - Portfolio: https://mkwondesign.com --- Source: https://flows.cv/michellekwon JSON Resume: https://flows.cv/michellekwon/resume.json Last updated: 2026-03-30