An adaptable UX/UI Designer with experience in Finance, SaaS, and e-Commerce
A Senior UX/UI Designer with 8+ years of experience delivering data-informed products in finance, SaaS, commerce, and enterprise environments, leveraging a marketing background to amplify visibility and messaging.
Revamping & modernizing websites for several small and medium-sized businesses to attract customers, amplify messaging, adopt eCommerce capabilities, and elevate their digital presences.
Delivered user-centered solutions aligned with the organization's design system and accessibility (ADA) standards, in close collaboration with Product, Tech, Research, Content, and other departments.
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Designed & developed three products, Virtual Terminal, Tap to Pay, ACH, and Sales Activity Management, on web and mobile, enabling small business owners to more easily send, receive, and manage payments.
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Replatformed ACH & NACHA File Upload and Payor/Payee Management by identifying issues, implementing iterative solutions, and sunsetting the legacy design system.
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Curated and facilitated three strategic workshops to raise collaboration & interconnectivity among 50+ marketing, product, and engineering stakeholders whose projects were otherwise siloed, and developed cohesive design patterns across sales activity and cross-promotion of the bank's various financial solutions.
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Initiated research studies on small business owners' user behaviors and habits when sending and receiving payments, and leveraged insights to continuously improve services and inform design decisions & goal-setting.
Led UX strategy and thought leadership across Marketing, Brand, Growth, Sales, Customer Success, Product Education, and Design, democratizing UX knowledge and enabling teams to leverage behavioral data in decision-making.
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Translated large-scale behavioral datasets into conversion-driven solutions for enterprise clients, including major brands such as Verizon, Morgan Stanley, Nespresso, Rack Room Shoes, and Roku, among many others
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Designed and consulted on global and regional Contentsquare marketing campaign experiences, partnering with marketers, brand designers, and developers to launch digital properties
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Owned UX research and design for contentsquare.com, combining qualitative research and behavioral analytics to drive iterative improvements — reduced bounce rate 22%, increased inbound CVR 12%, and grew inbound leads 140% and pipeline 120% YoY
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Supported Enterprise Sales by presenting as a designer during strategic pitches and demonstrating data-informed design workflows
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Built scalable educational resources and cross-department training and published guides, webinars, and video content as a UX thought leader to generate marketing-qualified leads
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Established the corporate website design system in collaboration with brand designers to strengthen design culture and consistency
Promoted to lead client-facing design strategy and scale UX professional services, expanding team impact across enterprise customers.
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Consulted enterprise clients using behavioral analytics across millions of interactions to recommend data-driven design solutions through prototypes, benchmarks, and strategic guidance
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Owned and evolved the UX/UI professional services catalog, tracking adoption, client outcomes, and revenue performance
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Led custom workshops to accelerate time-to-value and adoption of insight-driven design practices
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Acted as a design subject matter expert at 10+ industry and client events and authored educational UX/UI content for the product education platform
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Trained new hires and directly managed US team members, establishing best practices for client engagement and delivery
