# Michelle Lee > An adaptable UX/UI Designer with experience in Finance, SaaS, and e-Commerce Location: Brooklyn, New York, United States Profile: https://flows.cv/michellelee A Senior UX/UI Designer with 8+ years of experience delivering data-informed products in finance, SaaS, commerce, and enterprise environments, leveraging a marketing background to amplify visibility and messaging. Known for aligning stakeholders, steering workshops, and iterating intuitive, scalable web and mobile experiences grounded in analytics and usability research. πŸ–ŒοΈ Adaptable designer who thrives in ambiguity and collaborative environments πŸ”₯ Energized by change and big ideas at the intersection of business and technology πŸ’« Passionate about building processes and systems that unlock creative work 🧒 Experienced across UX design, research, and strategic thinking ## Work Experience ### UX/UI & Web Designer @ Independent Jan 2025 – Present | New York, United States Revamping & modernizing websites for several small and medium-sized businesses to attract customers, amplify messaging, adopt eCommerce capabilities, and elevate their digital presences. ### Board Member @ Art Resource Jan 2025 – Present | Buffalo, New York, United States ### Senior User Experience Designer @ JPMorgan Chase & Co. Jan 2023 – Jan 2024 | New York, New York, United States Delivered user-centered solutions aligned with the organization's design system and accessibility (ADA) standards, in close collaboration with Product, Tech, Research, Content, and other departments. β€’ Designed & developed three products, Virtual Terminal, Tap to Pay, ACH, and Sales Activity Management, on web and mobile, enabling small business owners to more easily send, receive, and manage payments. β€’ Replatformed ACH & NACHA File Upload and Payor/Payee Management by identifying issues, implementing iterative solutions, and sunsetting the legacy design system. β€’ Curated and facilitated three strategic workshops to raise collaboration & interconnectivity among 50+ marketing, product, and engineering stakeholders whose projects were otherwise siloed, and developed cohesive design patterns across sales activity and cross-promotion of the bank's various financial solutions. β€’ Initiated research studies on small business owners' user behaviors and habits when sending and receiving payments, and leveraged insights to continuously improve services and inform design decisions & goal-setting. ### Senior UX/UI Design Strategist @ Contentsquare Jan 2022 – Jan 2023 | New York City Metropolitan Area Led UX strategy and thought leadership across Marketing, Brand, Growth, Sales, Customer Success, Product Education, and Design, democratizing UX knowledge and enabling teams to leverage behavioral data in decision-making. β€’ Translated large-scale behavioral datasets into conversion-driven solutions for enterprise clients, including major brands such as Verizon, Morgan Stanley, Nespresso, Rack Room Shoes, and Roku, among many others β€’ Designed and consulted on global and regional Contentsquare marketing campaign experiences, partnering with marketers, brand designers, and developers to launch digital properties β€’ Owned UX research and design for contentsquare.com, combining qualitative research and behavioral analytics to drive iterative improvements β€” reduced bounce rate 22%, increased inbound CVR 12%, and grew inbound leads 140% and pipeline 120% YoY β€’ Supported Enterprise Sales by presenting as a designer during strategic pitches and demonstrating data-informed design workflows β€’ Built scalable educational resources and cross-department training and published guides, webinars, and video content as a UX thought leader to generate marketing-qualified leads β€’ Established the corporate website design system in collaboration with brand designers to strengthen design culture and consistency ### UX/UI Design Lead, US Professional Services (Manager) @ Contentsquare Jan 2021 – Jan 2021 | New York, New York, United States Promoted to lead client-facing design strategy and scale UX professional services, expanding team impact across enterprise customers. β€’ Consulted enterprise clients using behavioral analytics across millions of interactions to recommend data-driven design solutions through prototypes, benchmarks, and strategic guidance β€’ Owned and evolved the UX/UI professional services catalog, tracking adoption, client outcomes, and revenue performance β€’ Led custom workshops to accelerate time-to-value and adoption of insight-driven design practices β€’ Acted as a design subject matter expert at 10+ industry and client events and authored educational UX/UI content for the product education platform β€’ Trained new hires and directly managed US team members, establishing best practices for client engagement and delivery ### UX/UI Designer, US Professional Services @ Contentsquare Jan 2019 – Jan 2020 | Greater New York City Area Delivered data-informed design guidance across a broad portfolio of US clients, building the foundation for later leadership responsibilities. β€’ Consulted clients on experience improvements using behavioral analytics from the Contentsquare platform β€’ Translated insights into practical design recommendations and solution concepts β€’ Supported onboarding and mentorship of new Professional Services team members ### UX/UI Designer @ Crane AI Jan 2018 – Jan 2018 | Greater New York City Area β€’ Working closely with the CTO and Development Team, ideated and designed the foundation for a web browser application that uses AI to expedite the creation of mobile applications β€’ Led the user research process by conducting in-depth user interviews and find key insights about project workflow of developers and designers through analysis and affinity mapping β€’ Created and shipped wireframes that provide a cohesive and comprehensive flow, allowing the user to navigate a complex platform β€’ Write marketing and transactional copy to help the user understand the existing functionality behind the product β€’ Begin creating a user guide for the platform that serves as a valuable resource for users ### UX Designer @ Doors to Explore Inc. Jan 2018 – Jan 2018 | Greater New York City Area β€’ Ideated and created a design solution to help young students learn about STEM opportunities, in conjunction with General Assembly UX Design team. β€’ Conducted user research interviews and usability tests with prototypes. β€’ Created low-fidelity, mid-fidelity, and high-fidelity wireframes. β€’ Took the lead in branding and applying the UI of the design solution ### UX Design Student @ General Assembly Jan 2018 – Jan 2018 | New York, New York β€’ Completed a full-time 10-week training program focused on core UX Design processes and best practices β€’ Learned how to effectively create and communicate design solutions that address both business goals and user needs through β€’ Built a strong foundation of hands-on experience through multiple team projects ### Marketing Associate @ Bombora Jan 2017 – Jan 2017 | New York, New York β€’ Manage all planned events, providing logistics and event coordination support β€’ Manage and plan promotion around each event, including email marketing and social media β€’ Maintain and update company website using WordPress content management system, with basic working knowledge of HTML coding β€’ Manage social media channels, including LinkedIn, Twitter, and Facebook, and provide real-time event coverage β€’ Provide support for the transition of the latest website rebranding and redesign β€’ Assist Graphic Designer in the creation of marketing materials and images using Adobe Photoshop β€’ Purchase, manage, organize, and update inventory of sales collateral and literature ### Marketing Associate @ Diopsys Jan 2015 – Jan 2017 | Pine Brook, NJ β€’ Execute marketing and advertising campaigns planned by Marketing Department β€’ Design promotional marketing materials using Adobe Photoshop and InDesign, including mailers, email blasts, advertisements, and trade show pieces β€’ Manage inbound leads and provide customer service and support to both existing and prospective customers by advising on marketing resources, product, and event information β€’ Maintain and update company website using WordPress content management system, with basic working knowledge of HTML coding β€’ Plan, organize, promote, and implement company-hosted webinars for existing and prospective customers using Citrix GotoWebinar and Cisco WebEx software, as well as edit videos for online publishing β€’ Purchase, manage, organize, and update inventory of sales collateral and literature β€’ Support and act as a point of contact for sales and clinical application specialist force of 30+ on marketing materials, sales collateral, event coordination support, and lead generation β€’ Coordinate Key Opinion Leaders and speakers for upcoming events and webinars, as well as promote webinar events to generate attendance β€’ Conduct mass email marketing campaigns, create landing pages and workflows using the HubSpot platform to keep customers and prospects informed of company product and event news β€’ Manage, with the Director of Marketing, the smooth transition of the Diopsys website to a new platform; compiling and organizing resources and documents, as well as writing copy β€’ Support Events Department by designing and shipping promotional material for special events β€’ Contribute to social media channels, including LinkedIn, Twitter, YouTube, and Google+ ### Young Presidents' Organization (Rwanda) Administrative & Event Coordination Assistant @ Young Presidents' Organization Jan 2012 – Jan 2014 | Kigali, Rwanda Support the Young Presidents' Organization member network by coordinating the annual Rwanda Action Forum held in Kigali, Rwanda, as well as provide support for personal YPO Member project initiatives in Rwanda, spurred by the Rwanda Action Forum mainly focused on social enterprise & business enterprise. β€’ Coordinated annual Rwanda Action Forum, Doing Business in Rwanda event, under the supervision of a local YPO member; had a hand in choosing places, organizations, and people for members to connect with β€’ Developed event marketing material, coordinated participants’ travel logistics, and co-created the event program. Completed all tasks related to event coordination, ensuring transportation, booking and purchasing of necessary materials, venues, and entertainment. β€’ Consistently corresponded with C-level past and future participants to assist with networking opportunities within Rwanda β€’ Provided administrative support for personal YPO Member social and business project initiatives in Rwanda spurred by the Rwanda Action Forum β€’ Created a strong foundation for the connection between Ministry of Agriculture & Animal Resources and YPO through flow of communication and information of current events, projects, and investment opportunities ### Communications Intern, Communications Team Associate @ Ministry of Agriculture & Animal Resources Jan 2012 – Jan 2014 | Kigali, Rwanda Young Presidents' Organization designated communications intern providing support to the Minister of Agriculture & Animal Resources and internal staff of MINAGRI with both internal and external communications efforts by: β€’ Covered important events & agendas using journalism skills, developing content for the MINAGRI Weekly Flash News, a weekly newsletter produced for internal and external stakeholders and partners β€’ Maintained and produced external communication and social media focal points for Ministry project needs β€’ Actively advised the communications team with internal & external communication management tasks β€’ Facilitated the development of extension marketing tools for agribusiness investment promotion through observed needs of investors, in collaboration with Rwanda Development Board β€’ Devised and oversaw communications strategy and timeline, and implemented communication activities through various media channels for the AgriBusiness Forum 2013, under the supervision of Event Coordinators. Routinely communicated with EMRC Brussels Team on behalf of the MINAGRI Event Organizing Committee ## Education ### B.S. in Marketing Management, Advertising Syracuse University ### UX Design Immersive General Assembly ### B.S. in Marketing, Advertising Instituto Internacional de Madrid ### B.S. in Marketing, Advertising La Villa Rossa ### Parsippany High School ## Contact & Social - LinkedIn: https://linkedin.com/in/hintofmitch - Portfolio: https://www.bymitch.design --- Source: https://flows.cv/michellelee JSON Resume: https://flows.cv/michellelee/resume.json Last updated: 2026-03-29