Social media and digital out of home design

Philosophy

The best measure of competency is in the “delivery” where the customer achieves the

desired communication and marketing objectives both on time and within budget.

Philosophy in Action

• Managed large scale global packaging programs with 1,000+ components

• Achieved significant cost savings while improving quality and timing by developing in-house capabilities for increased efficiencies

• Directed, conceptualized, ideated and delivered engaging corporate brand identity programs for a nationwide staffing firm. This encompassed defining objectives, market research, use of focus groups, design and presentation

• Successfully managed the creative team that included photo studio, designers, website team, and external vendors while developing and streamlining the approval process with project mangers, legal, internationals teams, and senior executive team

• Secured a major Intel account competing with top Bay Area design agencies by redesigning a core collateral resulting in the client awarding us the work

Highlights

• Structuring and development of creative Provide creative leadership and consulting to structure and develop in-house design and marketing teams, streamlining processes to improve cross-functional collaboration.

• Create packaging design for CPG brands (food, beauty, sport, and more), aligning shelf presence with digital and eCommerce experiences.

• Lead UX/UI and visual design for apps and websites, from IA and wireframes to high-fidelity design and production.

• Develop brand identities—including logos, visual systems, imagery, and full style guidelines—for food and beverage, technology, finance, and CPG clients. Plan and execute targeted social media programs from strategy and concept through content creation and reporting.

• Design and manage integrated marketing collateral and campaigns across print, web, email, social, OOH, and trade shows, improving brand consistency by 30%.

• Developed and tracked roadmap timelines based on campaign and product launch dates, ensuring alignment between creative, product, and retail merchandising teams.

• Facilitated cross-functional team meetings and delivered detailed recap documents with next steps and action items, enabling rapid response to roadblocks for retail fixtures and display design.

• Continuously evaluated workflows and implemented process improvements, reducing creative production cycle times.

• Managed new product initiatives and launches for Logitech G, including brand design, asset toolkits, and product landing pages with rich media (video, streaming, interactive elements).

• Led project management workflows in Jira using sprints and scrum to keep asset delivery on schedule for global product launches. Collaborated with creative, marketing, engineering, and global agencies to ensure a cohesive brand across regions and platforms. - Supported asset optimizations that drove double-digit lifts in click-through and engagement (approx. 12–18% by market).

• Managed brand refresh for print packaging and digital design projects for the Americas while partnering with a global design team located in London and C-Suite executives on large scale projects with 1,000+ components.

• Managed print and digital design, layout, and production of PlayStation branded packaging and collateral using the Adobe Suite & G-Suite.

• Partnered with Amazon, Best Buy, Facebook, GameStop, Instagram, Target, Twitter, and Walmart on in-store displays and retail merchandising.

• Collaborated with internal and external brand teams on the design along with working with print vendors at an international level for retail and fixture design by improving brand consistency by 20% to 25%.