# Michelle Logan > Creative Director – Brand Design Manager Location: San Francisco Bay Area, United States Profile: https://flows.cv/michellelogan Philosophy The best measure of a superior work product is satisfied customers achieving desired communication and marketing objectives on time and within budget. ## Work Experience ### Senior Designer @ E29 Marketing Jan 2025 – Present | Mill Valley, California, United States Social media and digital out of home design ### Creative Director and Contractor @ Logan Digital Design Jan 2022 – Present Philosophy The best measure of competency is in the “delivery” where the customer achieves the desired communication and marketing objectives both on time and within budget. Philosophy in Action • Managed large scale global packaging programs with 1,000+ components • Achieved significant cost savings while improving quality and timing by developing in-house capabilities for increased efficiencies • Directed, conceptualized, ideated and delivered engaging corporate brand identity programs for a nationwide staffing firm. This encompassed defining objectives, market research, use of focus groups, design and presentation • Successfully managed the creative team that included photo studio, designers, website team, and external vendors while developing and streamlining the approval process with project mangers, legal, internationals teams, and senior executive team • Secured a major Intel account competing with top Bay Area design agencies by redesigning a core collateral resulting in the client awarding us the work Highlights • Structuring and development of creative Provide creative leadership and consulting to structure and develop in-house design and marketing teams, streamlining processes to improve cross-functional collaboration. • Create packaging design for CPG brands (food, beauty, sport, and more), aligning shelf presence with digital and eCommerce experiences. • Lead UX/UI and visual design for apps and websites, from IA and wireframes to high-fidelity design and production. • Develop brand identities—including logos, visual systems, imagery, and full style guidelines—for food and beverage, technology, finance, and CPG clients. Plan and execute targeted social media programs from strategy and concept through content creation and reporting. • Design and manage integrated marketing collateral and campaigns across print, web, email, social, OOH, and trade shows, improving brand consistency by 30%. ### Design Project Manager @ TEKsystems: Apple Jan 2022 – Jan 2022 - Developed and tracked roadmap timelines based on campaign and product launch dates, ensuring alignment between creative, product, and retail merchandising teams. - Facilitated cross-functional team meetings and delivered detailed recap documents with next steps and action items, enabling rapid response to roadblocks for retail fixtures and display design. - Continuously evaluated workflows and implemented process improvements, reducing creative production cycle times. ### Contract Senior Project Manager, Digital Creative @ Logitech: Jan 2021 – Jan 2021 - Managed new product initiatives and launches for Logitech G, including brand design, asset toolkits, and product landing pages with rich media (video, streaming, interactive elements). - Led project management workflows in Jira using sprints and scrum to keep asset delivery on schedule for global product launches. Collaborated with creative, marketing, engineering, and global agencies to ensure a cohesive brand across regions and platforms. - Supported asset optimizations that drove double-digit lifts in click-through and engagement (approx. 12–18% by market). ### Contract Designer Manager, Digital Creative @ Sony PlayStation Jan 2020 – Jan 2021 - Managed brand refresh for print packaging and digital design projects for the Americas while partnering with a global design team located in London and C-Suite executives on large scale projects with 1,000+ components. - Managed print and digital design, layout, and production of PlayStation branded packaging and collateral using the Adobe Suite & G-Suite. - Partnered with Amazon, Best Buy, Facebook, GameStop, Instagram, Target, Twitter, and Walmart on in-store displays and retail merchandising. - Collaborated with internal and external brand teams on the design along with working with print vendors at an international level for retail and fixture design by improving brand consistency by 20% to 25%. ### Project and Design Manager @ Howry Design Associates Jan 2019 – Jan 2020 | San Francisco, California, United States • Directed and designed of the 2019 Annual Report for First Republic Bank • Designed and concepted campaign for Hart Howerton • Managed design production projects for PG&E ### Art Director @ Berkeley Lights, Inc. Jan 2019 – Jan 2019 - Managed a design team including freelancers and marketing agency. Scheduled and art directed photo shoots. - Developed processes and systems to create brand continuity across an array of targeted interactive brand materials. - Created campaigns explaining complex “Digital Cell Biology” concepts via packaging, social media, email, animations, and conference materials (banners, booths, and more), helping increase investor engagement by approximately 25%. ### Senior Designer @ Equinix Jan 2017 – Jan 2018 | Redwood City, Ca 94065 • Won in-house company award for a new 2018 campaign launch which was accomplished by quick solid ideation of concepts and mock-up layouts • Reviewed process and systems from a “big picture viewpoint”. Distilled complicated processes into simple process and procedural solutions • Created an organized content management system. Consolidated Adobe CC image libraries, Box imagery folder system, genrated semi-automated email banner libraries with a universal naming system with metadata tagged for easy search ability • Mentored junior designers through collaborative, teaching sessions and weekly meeting ### Art Director @ SPOT IT DESIGN Jan 2012 – Jan 2017 | Pleasanton, CA - Designed and development apps and websites development and launches. - Concepted development of many brands including logos, graphics, imagery, packaging and branding including style guidelines. Inspired Social Media Programs and developed phased targeted program plans, concept development and execution. Spearheaded marketing collateral and campaigns for all media platforms. - Oversaw photoshoot including conceptualizing, art directing, planning, scheduling, location scouting, and styling. ### Senior Creative Director @ Bond Manufacturing Jan 2013 – Jan 2013 • Bond is a gardening tools/outdoor living manufacturing company that is a small company that grew quickly and the systems in place could not keep pace. I was brought into review how the department functions and make suggestions on ways to streamline it, improve organization, and packaging design. Outcome: • Image Database: Constructed and implemented the build of an image database. • Naming Conventions: Developed naming conventions for photography and layout files. • Project Initiation: Changing the workflow on how other departments brought work to the creative department. • Team Evaluation: – Reviewed team strengths and reorganized by strengths. – Hired two new positions, a production designer and a Proofreader/Social Media/Coordinator /Traffic Coordinator. – Developed Team Training: Perform one-on-one training, group training and implemented online training courses for the team. – Implemented and developed yearly and short-term schedules to allow forecasting of workload. • Photo Studio: Defined the photo studio, implemented in project workflow system for the department as well as the actual studio area, and set standard photo shoot schedule for each day. • Equipment Review: Suggested new equipment. • Client Product Pitches: Manage large-scale product pitches and proposals. • Development of Video: Conceptualize and storyboarding video for variety of products. – Hire and directed producers, copywriters, and voice-over talent. • Developing Style Guidelines: – By Line of Business/Brand – Photography Product Style Guidelines and general Location shot style guidelines ### UI Art Director @ DraftFCB Jan 2013 – Jan 2013 | San Francisco • Art directed two large multiple component campaigns at Draft FCB for PG&E. – Time-of-use rates for business: The campaign includes landing page, video animation, radio commercials, digital banner ads and rich media banner ads, and direct mail pieces. – Safety Campaign-811 Know what's below before you dig: Which included out of home signage printed and digital, floor graphic, digital banner ads, and more. ### Art Director of Financial Divisions @ Robert Half International Jan 2007 – Jan 2012 • Oversaw seven lines of businesses (US and international) branding for all materials and media produced. – Digital Media: Websites and custom micro-sites, mobile apps, social media pages, static and animated ads, email, videos and more. – Print: White papers, data sheets, brochures, magazine, ads, posters, tradeshow booths, OOH and more • Directed complex multiple component programs that worked across several branded company divisions. • Art directed and managed Robert Half International internal company campaigns. The individual campaigns included logos, signage in multiple sizes for print and digital assets for LCD screens in multiple sizes, internal banners, email blasts and PowerPoint templates. • Developed process and procedures to generate stronger communication between departments and smoother work flow while allowing designers to better manage their projects. • Managed and inspired a team of designers and approved all of their work prior to client review. Mentored and trained new designers on process and procedures. • Increased company profits by eliminating inefficiencies. ### Creative Director @ GA Communications Jan 2001 – Jan 2006 | Livermore, CA - Grew a creative team from 9 to 17 members, overseeing a photo studio and helping drive agency growth through strong campaign concepts and pitches for over seven major beverage and food companies. - Art Directed and oversaw multi-component programs which worked across multiple branded company divisions that spanned over multiple months to build brand awareness through digital and print media such as print, packaging, website, interactive digital ads, in-store POS print and digital display and interactive media emails and out of home media including semi truck and delivery truck art. - Grew a limited Safeway account into a major creative account and was awarded major point of sale campaigns that include all digital media, in-store retail displays, signage, end cap displays, shelf talker, packaging, truck signage, direct mail, animated ads, and website campaigns. - Defined focus group objectives, reviewed results, and applied insights to new packaging initiatives that improved on-shelf performance. Secured and developed four new accounts in 3 years and led in-store retail presence for digital and print displays, contributing to revenue growth of roughly 30% across key accounts. ### Creative Director of Brand Design @ Hungry Minds (IDG Books) Jan 1999 – Jan 2001 | Foster City, CA • Managed the branding and art directed all book cover design for series and one-off cover designs. (For Dummies series, Software Bible series, HP Press series, and more) • Consulted with Landor on brand unification and leveraging programs. Defined focus group objectives, reviewed focus group results and implemented results in new packaging. ## Education ### Bachelor's degree in Graphic Communications Moore College of Art and Design ### Graphic Design and Fine Arts University of the Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/michelle-logan-design - Portfolio: https://logandigitaldesign.wordpress.com/ --- Source: https://flows.cv/michellelogan JSON Resume: https://flows.cv/michellelogan/resume.json Last updated: 2026-04-13