Medable is the leader of Decentralized Clinical Trials

Medable’s global decentralized clinical trial platform streamlines direct-to-patient remote trials, enabling design, recruitment, consent, retention and data quality for trials. Medable is a privately held company with headquarters in Palo Alto, CA.

Lead organization redesign for Toilet Paper current business delivery. Lead the relaunch and current business operations for Tissues. Establish and lead R&D Commercial Innovation roadmap for “Toilet Paper and Tissues” based on consumer insights and business needs. Support initiatives downstream and go to market strategy. Manage team of 2 FTEs.

• Grew volume share by 3% in the declining tissue category by repositioning product benefit communication.

• Defined the 3+ year strategic product and benefit roadmap for Tissue based on product superiority and gathered consumers’ insights.

Led team of 3 FTEs responsible for the product and launch strategy of North America (NA) Premium tier, Global Hand Care offerings, and Latin America (LA) hand dish soap initiatives. Identified insights that impacted innovation strategy, go to market and products commercialization through their life cycle via Segmentation/Consumer/Market Understanding. Defined Products roadmap.

• Delivered $42MM revenue by relaunching NA premium cleaning product to address specific consumer trial and repurchase barriers.

• Increased +4 pts volume share in NA and overtook Palmolive as the innovative scent leader by addressing consumers’ needs.

• Delivered +10MM revenue in Latin America by developing segmentation model and launching a customized product portfolio.

• Grew +2 pts volume share in Europe and Japan by developing competitive Hand Care claims based on Sensorial Consumer model.

Led the product strategy and roadmap vision for Hard Surface Cleaners in Latin America. Developed Segmentation/Consumer/Market Understanding. Led formula design for Venezuela. Worked as the single R&D resource located remotely in LA.

• Delivered +$50MM revenue by upgrading the product offering in Mexico from a single product to a portfolio of 5 cleaning solutions

• Doubled Venezuela’s volume share in 6 months by reformulating, redefining scent portfolio and reframing product positioning.