# Michelle Paulin > Senior Director Business Operations at Medable, Inc Location: Stanford, California, United States Profile: https://flows.cv/michellepaulin R&D Manager with extensive global experience identifying deep consumer insights and transforming them into profitable product launches in developed and developing markets. Expert in consumer research, market understanding and product development. Mastery in qualitative & quantitative consumer research, strategic commercial/technical thinking, operational discipline, and multifunctional collaboration. Proven record in delivering robust market and financial results. Fluent English speaker, native Spanish speaker and basic French knowledge. ## Work Experience ### Senior Director Business Operations @ Medable, Inc Jan 2021 – Present | Palo Alto, California, United States Medable is the leader of Decentralized Clinical Trials ### Chief Of Staff @ Medable, Inc Jan 2018 – Jan 2021 | Palo Alto, California, United States Medable’s global decentralized clinical trial platform streamlines direct-to-patient remote trials, enabling design, recruitment, consent, retention and data quality for trials. Medable is a privately held company with headquarters in Palo Alto, CA. ### Senior Consumer Insights & Product Manager – R&D Family Care @ Procter & Gamble Jan 2014 – Jan 2018 | Cincinnati, Ohio Lead organization redesign for Toilet Paper current business delivery. Lead the relaunch and current business operations for Tissues. Establish and lead R&D Commercial Innovation roadmap for “Toilet Paper and Tissues” based on consumer insights and business needs. Support initiatives downstream and go to market strategy. Manage team of 2 FTEs. • Grew volume share by 3% in the declining tissue category by repositioning product benefit communication. • Defined the 3+ year strategic product and benefit roadmap for Tissue based on product superiority and gathered consumers’ insights. ### Senior Consumer Insights & Product Manager – Home Care / Hand Dishwashing R&D @ Procter & Gamble Jan 2007 – Jan 2013 | Cincinnati - Ohio Led team of 3 FTEs responsible for the product and launch strategy of North America (NA) Premium tier, Global Hand Care offerings, and Latin America (LA) hand dish soap initiatives. Identified insights that impacted innovation strategy, go to market and products commercialization through their life cycle via Segmentation/Consumer/Market Understanding. Defined Products roadmap. • Delivered $42MM revenue by relaunching NA premium cleaning product to address specific consumer trial and repurchase barriers. • Increased +4 pts volume share in NA and overtook Palmolive as the innovative scent leader by addressing consumers’ needs. • Delivered +10MM revenue in Latin America by developing segmentation model and launching a customized product portfolio. • Grew +2 pts volume share in Europe and Japan by developing competitive Hand Care claims based on Sensorial Consumer model. ### Consumer Insights & Product Manager, Hard Surface Cleaners R&D @ Procter & Gamble Jan 2004 – Jan 2007 | Cincinnati, Ohio Led the product strategy and roadmap vision for Hard Surface Cleaners in Latin America. Developed Segmentation/Consumer/Market Understanding. Led formula design for Venezuela. Worked as the single R&D resource located remotely in LA. • Delivered +$50MM revenue by upgrading the product offering in Mexico from a single product to a portfolio of 5 cleaning solutions • Doubled Venezuela’s volume share in 6 months by reformulating, redefining scent portfolio and reframing product positioning. ### Product Designer, Hard Surface Cleaners R&D @ Procter & Gamble Jan 2003 – Jan 2004 | Caracas, Venezuela Led product development for Hard Surface Cleaners in Latin America. Identified global formula standarization opportunities. • Developed a new globally-standardized formula for All Purpose Cleaners that delivered $1M in cost-savings. • Developed a new “All Purpose Cleaner” product with 4 customized scents for the Mexican consumers on time and on budget. ## Education ### B.S. Production Engineering Universidad Simón Bolívar ## Contact & Social - LinkedIn: https://linkedin.com/in/michelle-paulin-10310774 --- Source: https://flows.cv/michellepaulin JSON Resume: https://flows.cv/michellepaulin/resume.json Last updated: 2026-04-13