# Michelle Price > Experience Design Leader | AI-Driven Platforms Location: San Francisco Bay Area, United States Profile: https://flows.cv/michelleprice I’m a design leader with 20+ years of experience shaping human-centered experiences and scaling AI-driven solutions that deliver measurable business impact. I thrive at the intersection of design excellence, business strategy, and team development, cultivating trusted, high-performing environments where people can do their best work. Areas of expertise include: - AI innovation at both the organizational and individual workflow level - Cross-functional partnerships - Creative Leadership - Design strategy - New product incubation - Distributed team culture - Design operations and product planning - Design systems leader ## Work Experience ### Senior Design Leader @ eBay Jan 2024 – Present | San Francisco Bay Area Led product design for key post-purchase experiences within the eBay global commerce journey, strengthening marketplace trust through improved returns, disputes, cancellations, and item-not-received workflows. Focused on safeguarding transactions and reputations while increasing buyer confidence and repeat engagement. ### Mentor @ adplist.org Jan 2021 – Present | Oakland, California, United States I mentor creative tech folks :) Find me on the ADPList platform ### Senior Director, Experience Design (UXR/UX) @ SmartBiz Jan 2023 – Jan 2024 | San Francisco Bay Area I was responsible for overseeing the design process for three different customer groups as the Experience Design Leader. These groups include Small businesses, Banking partners, and Referral partners. My team is tasked with creating an effortless loan application process and developing internal tools that will assist SmartBiz representatives in organizing and reviewing loans for our banking partners. ### Director, Experience Design (Content/UXR/UX) @ Mahana Therapeutics Jan 2021 – Jan 2023 | San Francisco Bay Area I served as the Experience Design Leader for the UX product team, overseeing the three pillars of UX Design, UX Research, and UX Content Design. My role involved providing support to a team of skilled managers and individual contributors. Together, we successfully developed one of the first FDA-cleared medical apps designed to treat people with chronic illnesses. ### Senior Manager, Experience Design @ Zillow Jan 2020 – Jan 2021 | San Francisco, California, United States I led a team of web and mobile UX product designers responsible for designing the entire partner experience. Our focus was on creating key touchpoints that would connect real estate agents with active buyers and sellers, ultimately helping them expand their business. ### VP of Product Design @ Logikcull Jan 2018 – Jan 2020 | San Francisco Bay Area (1 year Remote) I headed the product design team for Logikcull's legal e-discovery product, where I shaped the product design strategy and led end-to-end execution. I built the entire team and fostered continual learning and professional development through 1:1 mentoring. ### Principal UX Designer @ Intuit Jan 2015 – Jan 2018 | Mountain View, CA Co-Founder of QuickBooks Self-Employed (QBSE) product. I was one of seven original employees that created Intuit's newest product. I led and mentored early and mid-career teammates. I developed high-level detailed storyboards, wireframes, mockups, and prototypes that effectively communicate interaction and design concepts. I actively engaged with user testing and participated in customer empathy programs; I also ran design sprints. I was the design lead for the "Harmony" QBSE Design System. ### Senior UX Designer @ Intuit Jan 2012 – Jan 2015 | Mountain View, Ca I was the lead designer for (IPD) In Product Discovery strategy and implementation. I worked end to end, using proven research methods and applied deep customer empathy to drive positive results. I provided and received feedback; evaluated other's work, and submitted well-organized files. I was also a regular contributor to Intuit's Design System. ### Senior Design Manager @ athenahealth Jan 2009 – Jan 2012 | San Mateo As a Sr. Design Manager at Epocrates (purchased by athenahealth), I was responsible for managing a small team of marketing and product designers and individual contributor work. I created user-centric visual designs across platforms. I ensured a compelling look and feel appropriate to branding, business, and industry requirements. I collaborated with the web development team to translate project requirements into wireframes and innovative prototypes for usability testing and proof of concept purposes. I was the lead designer in the rebrand of the marketing website. I brought over $700K in revenue each year with a strategic product discovery campaign; I successfully increased open and click-through rates by 12% for email campaigns that engage 1.5 million active users. ### Small business owner: Jasper and Lenore @ Jasper and Lenore Jan 2004 – Jan 2010 | Oakland Founder and Owner of a wholesale and retail pet product company based in Oakland, Calif. J&L products were sold in over 400 stores worldwide. Clients ranged from American Apparel to Hollywood actors. I was responsible for product development, brand marketing strategies, sales, finance, advertising, promotion, purchasing, distribution, package development, website design/development, and weekly maintenance. Produced marketing collateral for trade shows and customer outreach. Products were manufactured in the USA. ### Senior Design Engineer @ WR Hambrecht + Co Jan 2006 – Jan 2009 Lead web designer for the WR Hambrecht + Co corporate site. Projects included: production and maintenance for our external and internal web sites. Additionally, I produced HTML emails and supported all business channels of the firm, with a particular focus on Capital Markets, Brokerage, and Research. Marketing responsibilities included: tracking web analytics for all external sites, Google Ad Words campaigns, pitch book development, and marketing assets designs. ## Education ### Bachelor of Fine Arts - BFA in Interdisciplinary: Digital media and Film San Francisco Art Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/michelle-price-9550511 --- Source: https://flows.cv/michelleprice JSON Resume: https://flows.cv/michelleprice/resume.json Last updated: 2026-04-13