Created user-centered design solutions as a lead designer while working alongside strategists, project managers, development teams in multiple time zones. I often work with project leadership and development teams to define and refine the scope.

Create production-ready ux and marketing design deliverables that use existing or new patterns as needed. I have worked with over 20 clients across the Real Estate, Non-Profit, and SaaS industries, including Rice University, The Greater Houston Partnership, and Asset Living.

Create UX documentation (e.g. user journeys, wireframes, etc) to facilitate conversations, build consensus, and help make decisions.

Analyze web analytics and translate feature requests into multiple solutions and concrete approaches that balance user needs with business growth for websites that attracts over 45,000 unique monthly visitors, then collaboratively narrow ideas and establish requirements.

Collaborated directly with product manager and startup founder to gauge the usability of new and existing features and make suggestions for change. We launched a companion mobile app that was released to the Apple Store and Google Play.

Translated desktop mockups into responsive components in Webflow. After the HTML/CSS hand-off to the back-end development team, we worked together to QA the site to ensure the visual quality. Our client won the 2018 Crystal Award from AMA HOU for the most improved website.

The design team advocated and secured a deeper role within the strategic and discovery phases of a project. During this time, the team also evolved our presentation methodology - introduced interactive prototyping to our team process.

Was promoted to Level 2 within the first 8 months of employment

Platform Magazine is a student-run public relations publication at The University of Alabama and the Plank Center for Leadership in Public Relations. responsibilities included:

Collaborated with staff to edit quarterly pieces to comply with AP Style rules.

Pitch concepts, interview professionals, and wrote articles and blog posts that encourage the ethical practice and enhancement of leadership in the field of public relations

Red Mountain Entertainment is a full-service concert and festival promoter based in Birmingham, Alabama. While spending time in the RME office, I learned how the talent buying processes works, from negotiating with talent, to coordinating with radio networks to the market show via ticket giveaways.

Assisted marketing coordinator in any and all tasks

Created Facebook ads, posting social content, wrote radio ad spots

Got lunch for the office

"Michelle Sue was a wonderful asset to our marketing department and entire office as a whole. She was diligent, detail oriented, creative and ready to assist with any request. She quickly picked up on the ins and outs of the entertainment industry." - Joy Weddle, Marketing & Social Media Manager

Facilitated event production, media circuits and other hands-on event production management experiences at the 66th Annual Cannes International Film Festival. I was placed under DDA's consulting department. Internship highlights:

Full press-junket experience for the in-competition film "Borgman", I served as the liaison between press and two cast members

Served as media checkpoint for international press junkets

Event check-in for 800+ international guests for official German Film Party

"Michelle Sue is a consummate professional and has proven to me that regardless of what comes her way, she will ride it out and see it through." –Faculty Advisor, Dr. Lori Tuma