Design research and design for Design to Value, a product innovation initiative that required for suite of tools to support global and regional efforts to improve PepsiCo products, reduce costs and reduce environmental impacts.

Service design for DTC digital products to improve the customer experience and brand/marketing design process for creating these experiences.

Led design on several employee and customer facing software tools including supply chain, fulfillment and in-store applications. Supported stakeholder communication and defining product strategy in collaboration with product managers. Owned discovery research and usability testing with customers and employees. Close collaboration with developers to reduce technical debt and improve velocity.

Innovation team role. Designed a new billing experience for AT&T customers including digital, in-person and analog touch points, from generative research to service blueprinting to developer handoff.

Partnered with a micro-finance non-profit, JUST, to research the economic lives of financially marginalized populations.

Development of an online friends and family lending platform.