# Michelle Tsai

> Senior Director of Product Safety, Quality and Compliance @ GoPro | Ex-Consumer Reports | Ex-Stryker Orthopedics| Ex-Ford Motor Company

Location: San Mateo, California, United States
Profile: https://flows.cv/michelletsai

Strategic and results-driven engineer with over 25 years of technical and leadership experience in vehicle safety and homologation, injury prevention, and global regulatory compliance. Proven expertise in driving worldwide safety and compliance strategies across automotive, consumer electronics and medical device industries, with a strong technical foundation in engineering. Demonstrated ability to lead cross-functional and global teams, develop data driven safety strategies and navigate complex regulatory frameworks. 

CORE COMPETENCIES:
• Safety Regulation and Compliance
• Test Protocol Development and Documentation
• Failure Analysis and Root Cause Identification
• Consumer Product Liability Prevention
• Biomechanics of Injury

## Work Experience
### Senior Director of Product Safety, Quality and Compliance @ GoPro
Jan 2025 – Present | San Mateo, California, United States

### Director of Product Safety and Compliance @ GoPro
Jan 2017 – Jan 2025 | San Mateo, California
Ensuring successful global implementation of GoPro's Regulatory Compliance, Environmental Testing, and Safety Initiatives across GoPros ecosystem of cameras, mounts and accessories. Assess compliance and safety risks for all products and recommend mitigation strategies.

### Senior Manager of Product Design Safety Engineering @ GoPro
Jan 2016 – Jan 2017 | San Mateo, California
Determined risk, prevalence and mechanism of injury for GoPro’s ecosystem of cameras, mounts and accessories during a wide range of foreseeable use cases.  Developed biomechanically relevant test methods for evaluating the injury risk of body mounted cameras and accessories. Ensured safety minded decisions were at the forefront of discussions in all areas of business, ranging from upstream Product Concept Innovation to consumer facing Marketing content. As technical chairperson for the ASTM Helmet Mounted Accessories committee, organized and led a 12 person workgroup representing multiple companies and industries to develop the ASTM safety standard. - Developed and streamlined the process by which customer feedback involving safety or injury claims was received, researched, resolved and documented.

### Automotive and Child Safety Engineer @ Consumer Reports
Jan 2008 – Jan 2015 | Colchester, Connecticut
Developed and publicly launched the new Consumer Reports’ crash test protocol and rating system for evaluating child safety restraints. Analyzed test data, and addressed anomalies with manufacturers, government agencies and legal counsel. Collaborated with the National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety, and SafeKids USA on future rule making and research efforts for automotive and child safety. Advisory board member for the Center for Child Injury Prevention Studies (CCHiPS), mentored PhD students and Principle Investigators on research projects related to pediatric injury in vehicle crashes, ad hoc expert reviewer for Traffic Injury Prevention journal articles.

### Quality Engineer @ Stryker Orthopaedics
Jan 2007 – Jan 2008 | Mahwah, New Jersey
In accordance with ISO 13485, led the resolution of quality issues related to non-conforming products, cell shutdowns, customer complaints and regulatory actions. Performed failure analyses on orthopedic implants and surgical instruments returned from the field leading to the identification of root cause, implementation of Corrective and Preventative Actions (CAPAs), proper follow up and technical documentation

### Product Development Engineer @ Ford Motor Company
Jan 1999 – Jan 2007 | Dearborn, Michigan
Coordinated and executed side impact crash testing certification on the 2005-2008 model years Ford Freestyle and Five Hundred.  Ensured vehicle and occupant performance exceeding Federal Motor Vehicle Safety Standards as well as Insurance Institute for Highway Safety test modes.


## Education
### Masters in Biomedical Engineering
Wayne State University

### Bachelors in Mechanical Engineering
University of Michigan

### North Farmington High school


## Contact & Social
- LinkedIn: https://linkedin.com/in/michelle-tsai-6304494
- Portfolio: http://www.consumerreports.org

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Source: https://flows.cv/michelletsai
JSON Resume: https://flows.cv/michelletsai/resume.json
Last updated: 2026-04-13