# Michelle Wegenstein > Design Leadership | Former Frontend Engineer | Always Make Time to Play Location: San Francisco, California, United States Profile: https://flows.cv/michellewegenstein Passionate about building influential, kind and impactful design teams. I lead teams building products adopted by multiple types of users across complex workflows, helping turn messy problem spaces into clear direction. My background in frontend engineering and product design gives me a systems mindset for both design leadership and product strategy. ## Work Experience ### Product Design Manager @ Autodesk Construction Cloud Jan 2022 – Present ### Senior Product Designer II @ Autodesk Construction Cloud Jan 2021 – Jan 2022 ### Senior Product Designer @ Autodesk Construction Cloud Jan 2020 – Jan 2021 | San Francisco Bay Area ### Product Designer @ DroneDeploy Jan 2019 – Jan 2020 | San Francisco Bay Area ### Product Designer @ ClearMetal Jan 2017 – Jan 2019 ClearMetal is a predictive logistics company, using data science and AI to solve the most complex problems in Supply Chain. ### Lead Product Designer (Founding Team) @ Shift.org Jan 2017 – Jan 2017 | San Francisco Bay Area • Led product and design strategy and direction as sole designer and 2nd hire • Collaborated with CEO and engineering leadership to plan development and design process and prioritize product features • Conducted user research, created brand direction, designed all product features and marketing collateral, wrote and edited copy and develop designs (frontend HTML/CSS) ### Product Design Consultant @ Tradecraft Jan 2016 – Jan 2017 | San Francisco Bay Area Lead Designer, Praiseworthy • Led a team of 8 designers in designing a responsive dashboard that provides store managers with actionable data on employees & customer experience • Oversaw and contributed to all phases of project from research to final prototype including communicating with client, communicating with customers, managing timeline and deliverables, and running all meetings internal and external • Led Lean UX design studio to develop multiple solutions that informed our lo-fi prototype Croissant • Recruited and conducted several rounds of UX research with existing customers • Led UX Lean Design Studio to rapidly sketch ideas and create wireframes for a new "book a coworking space in advanced" feature on the app • Designed lo-fi and hi-fi deliverables and prototype YouCaring • Led UX design for a new iOS app to help people raise money for humanitarian causes • Conducted user interviews and usability test • Created hi-fi mockups of UI for final prototype deliverables ### Web Developer @ Looker Jan 2015 – Jan 2016 | San Francisco Bay Area • Translate flat desktop designs into responsive and interactive web pages, designing and building for accessibility across all devices and browsers. Developed in HTML/SASS, jQuery , PHP and Ruby on Rails • Collaborated with Design, Product and Marketing teams to develop the Looker brand and maintain consistency through our entire web presence internal and external • Managed complete site redesign and launch within a tight 3 weeks period. Developed a CMS for marketing team, styleguide and page templates during this time • Collaborated with growth team on website optimization increasing website conversion from 2.08% to 8.10% ### Frontend Developer @ BrightBytes Jan 2014 – Jan 2015 | San Francisco Bay Area • One of only two Frontend Developers I built almost every module that went into the BrightBytes product • Built an internal front end framework and 'living styleguide' to replace Bootstrap within our product • Translated flat desktop designs from Photoshop into responsive and interactive HTML/SASS, tweaking designs and UI for accessibility on all devices and browsers to be used by a daily audience of over 4 million people • Turned repeated design patterns into Rails templates to more efficiently develop the product • Created SVGs and web compatible/optimized assets for product ### Web Developer Consultant @ Various Jan 2013 – Jan 2014 | San Francisco Bay Area Self taught web developer, using my marketing background I specialized in bringing brick and mortar businesses online. Wrote copy, designed online presence and marketing materials and build custom sites in HTML/CSS RoR and JS. Selected Projects include: UCSF: Worked with the Institute for Global Orthopedics and Traumatlogy (IGOT), an organization within UCSF. One month project to design and build a website for IGOT's first annual Global Health Film Festival. While the event site was eventually absorbed by the greater department's site, my design remains as the framework for the final product. Built site in HTML/CSS and some jQuery. Kaplan Media Partners Richard Kaplan is an award-winning producer and pioneer in the journalism industry. Kaplan has received numerous awards for his work, including 47 Emmy Awards, 4 Overseas Press Club Awards, and 3 George Foster Peabody Awards. Working with Kaplan and his assistant I designed and built a responsive website for his new media consulting business Kaplan Media Partners. Albert Guibara Redesigned and built responsive website for renowned Californian sculpture with over 50 years in the industry. In addition to redesigning and building the website I worked with Guibara to migrate his work to the web - writing online content and organizing over 5 decades of offline work and content into one website. Christine Guibara Jewelry Redesigned and built responsive site for growing jewelry business. Integrated site with her Shopify ecommerce page. Established new social feeds to gain exposure and expand the reach of the business. Built site in HTML5/CSS3 jQuery + basic Javascript. ### Strategic Account Development + Marketing Coordinator @ SocialChorus Jan 2011 – Jan 2013 Marketing Coordinate (October 2012-February 2013) As Marketing Coordinator I worked with and reported directly to our Senior Director of Marketing. I designed visual content, assisted in lead strategy and content generation. Helped in the creation of a new overall marketing plan for SocialChorus. Strategic Account Developer (September 2011-October 2012) Architect of SocialChorus' sale outreach targets and contact database, helping to establish and execute a lead generation strategy for the company. Possessing extensive knowledge in strategic outreach, lead nurturing and sales support. ## Education ### Product Design Tradecraft ### B.A in Communications - Rhetorical Sciences University of Wisconsin-Madison ## Contact & Social - LinkedIn: https://linkedin.com/in/michellewegenstein --- Source: https://flows.cv/michellewegenstein JSON Resume: https://flows.cv/michellewegenstein/resume.json Last updated: 2026-03-25