# Michelle Yu

> Project manager in the arts with a designer’s past and a collaborator’s heart. I help creative teams stay focused, organized, and supported—bringing structure to the process without getting in the way of the work.

Location: San Francisco, California, United States
Profile: https://flows.cv/michelleyu

Senior Communications Designer at BlackBerry

## Work Experience
### Senior Strategic Communications Designer @ BlackBerry
Jan 2020 – Jan 2024 | San Ramon, California, United States
Developed creative strategies and crafted campaigns that amplified engagement and bolstered sales that led to the largest contract with the Government of Canada.

• Led the design efforts for social media, digital advertising, and sales enablement materials, instrumental in securing BlackBerry's largest software and services deal to date.
• Spearheaded the creative strategy and design direction for the flagship annual event, the BlackBerry Summit. Ensured seamless alignment of all assets, from signage to speaker decks, resulting in the most successful and most well-attended Summit in its decade-long history.
• Entrusted as a key collaborator with the Executive team, spearheading the creation of pivotal materials for high-stakes events involving investors, analysts, customers, and the broader market.
• Fostered cross-functional partnerships with Brand, Global Events, Product Marketing, Content, and Creative teams to produce cohesive assets across print, digital, and motion graphics platforms.
• Pioneered UI/UX redesigns for multiple product rebrands, elevating user experience and driving significant adoption and renewal rates.
• Designed impactful brand awareness campaigns across diverse media channels, garnering over 2.5 million impressions collectively.
• Singularly crafted 150+ engaging social media posts targeting C-level executives and key decision-makers within an exclusive group.

### Senior Product Designer @ YouTech/Inmar
Jan 2014 – Jan 2020 | San Francisco Bay Area
As the lead designer at Inmar, played a pivotal role in the inception and development of the platform, employing data-driven methodologies to address user pain points while aligning with business objectives.

• Orchestrated the design of YouTech’s platform from its foundational stages, focusing on user-centric solutions that seamlessly merged with business goals.
• Instrumental in onboarding 180+ retail customers onto the newly developed platform, culminating in the company's acquisition for an impressive $565 million.
• Revamped retailer coupon websites, significantly amplifying coupon downloads from 3 billion to over 15 billion, demonstrating a substantial increase in user engagement and platform utilization.
• Established a comprehensive style guide and design system, ensuring uniformity and coherence in visual elements across the company's diverse range of products and services.
• Developed interactive demos to showcase platform functionalities, resulting in sales exceeding $250 million, highlighting the persuasive impact of the design on conversion rates.
• Designed and executed promotional campaigns for clients, leading to a notable 42% increase in redemption rates at checkout, showcasing the efficacy of design-led marketing strategies in driving customer engagement and conversion.

### Sr. Interactive Art Director @ You Technology Brand Services Inc.
Jan 2008 – Jan 2014 | San Francisco Bay Area
YOU Technology provides digital coupon marketing to CPG’s publishers and retailers through all media touchpoints, driving more sales at checkout.

• Drove 600% increase in coupon downloads and 55% rise in redemptions through innovative marketing campaigns.
• Enhanced brand image and industry recognition via corporate identity and branding redesign.
• Developed style guide for streamlined product integration, saving time and ensuring punctual project launches.
• Led creative strategy and produced promotional websites and campaigns for Fortune 500 clients.
• Designed and implemented efficient design processes, boosting project management and overall productivity.

### Art Director @ SoftCoin
Jan 2006 – Jan 2008
• Led strategy and brand refresh for the company, leading to 100% signups and expansion of the company's business.
• Managed product team consisting of designers and developers.
• Created promotional websites and marketing campaigns for Fortune 50 company verticals.
• Established a design process to expedite better project management
within the company, resulting in more productivity for the design team.


## Education
### MFA in Graphic Design
Academy of Art University

### Certificate in Interaction Design
DesignLab

### Intro to UX Design by Girl develop it
Additional Education

### Edward Tufte presenting Information
Additional education

### Bachelor of Fine Arts (BFA) in Advertising
University of Sto.Tomas

### certificate in Professional Certificate in Office Administration Management
Udemy Alumni

### certificate in Project Management
Calbright College


## Contact & Social
- LinkedIn: https://linkedin.com/in/michelleyu

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Source: https://flows.cv/michelleyu
JSON Resume: https://flows.cv/michelleyu/resume.json
Last updated: 2026-04-05