Support the Head of Digital Product at USAA, acting as a trusted partner to help prepare high-level

communications, presentations, and research that directly inform the CEO, board of directors, and senior leadership. This role combines strategic thinking, research, and storytelling to ensure that the Digital Product narrative is clear, compelling, and aligned with business priorities.

SaaSy Studios is a design-led strategy studio helping founders, startups, and innovation teams move from idea to execution. We partner with clients to shape strategy, craft positioning and messaging, and bring new offerings to life through creative assets, design thinking, and storytelling.

Our work spans product and service design, brand identity, go-to-market strategy, and systems-level business innovation. Whether leading workshops, refining business models, or producing high-impact visual content, we help teams align around a clear vision—and act on it.

We are builders. From frameworks to final assets, we co-create the tools and stories that move missions forward with clarity, creativity, and momentum.

Notable clients: Google.org, Infosys, Ethical Intelligence, Carbonovate, Beyond Movement, Fluid Health & Fitness, Public Glass

Industry sectors: Tech, Finance, Education, Wellness, Sustainability

Drive business growth by shaping value propositions, brand positioning, and go-to-market strategies for Ethical Intelligence and develop new product and service offerings

Lead outbound sales strategy, including lead generation, CRM optimization, and pitch development for partnerships, keynotes, and enterprise training

Apply ethnographic research, foresight, and business design to identify scalable opportunities, new markets, and revenue streams

Support product design and service development, from ideation to pricing strategy and launch plans

Craft compelling messaging, sales decks, and branded assets to expand Olivia Gambelin’s thought leadership into scalable offerings

· Launched VR product which led to the expansion of Sacramento City College Makerspace from 2,000 to 7,000 sq. ft.

· Through targeted content and outreach, increased Solar Education Project membership from 2,000 to 4,000 (100% growth).

· Facilitated workshops to foster engagement and long-term sustainability, ensuring continued impact.

· Brand redesign, website, and social media launch for Solar Education Project increasing engagement by 43%.

Strategic Growth & Stakeholder Engagement

· Secured $700K+ in funding over two years to build and scale SCC Makerspace, ensuring long-term sustainability and stakeholder buy-in.

· Drove rapid adoption, achieving 500+ student and faculty sign-ups within the first two weeks, establishing a thriving maker community.

· Developed Maker Mattic, a first-of-its-kind internship model adopted by five California colleges, connecting students with industry leaders through hands-on collaboration.

Experience & Product Design

· Designed and executed an interactive learning model, strengthening the institution-to-industry pipeline through prototyping and experimentation.

· Led UX design for online member sign-ups and product design for Shop Pass, a digital system for tracking machine and software training.

· Directed physical experience design, interior layout, and blueprint planning, integrating technology and creativity to enhance the space’s functionality and engagement.

Training & Education

· Equipped students with real-world skills by training them on 3D printers, laser cutters, CNC machines, and large-format printers.

· Created an educational ecosystem where hands-on learning and design thinking empowered students to become entrepreneurs and makers.

Marketing & Thought Leadership

· Led strategic marketing campaigns across print, web, and social media to amplify engagement in innovation, entrepreneurship, and design.

· Authored the Medium article “From Student to Entrepreneur: How Sac City Makerspace Lit the Path,” sharing insights on building maker communities and fostering creativity.