Menlo Park, California, United States
Built React panel apps for the Oculus virtual reality headset, increasing user engagement through features such as a fitness tracker and gamified leaderboards. Created and improved Instagram shopping destinations to allow users to browse products, view personalized recommendations, and track historical activity. Partnered with user experience researchers and designers to build Instagram commerce notifications to enhance users’ shopping journeys, improving the rate of conversion to transaction. Optimized Instagram ad signals, placements, and formats to display more valuable ads to users, boosting advertiser return on ad spend.