Taking on projects from new and existing clients including Teradata and Gateway Bank.

Client: Teradata

• Established the look & feel for the event booth. Produced on-site branding for events, including booths, banners, staircase, wall graphics, kiosks, video, etc.

• Designed the entire 2023 ESG Report. Created layouts that are flexible yet cohesive for a wide variety of content.

Client: Gateway Bank

• Elevated the brand by bringing the image concept, changing the color scheme, and establishing the typeface selections.

• Designed the company brochure/folder that reflects their local- and service-oriented culture.

• Designing their ESG Report two years in a row. Added some new page layouts while maintaining the look & feel I established last year.

• Refreshed the cover design while keeping the coherent theme.

• Designed the entire 2023 ESG Report. Created layouts that are flexible yet cohesive for a wide variety of content.

• Established the look & feel for the event booth. Produced on-site branding for events, including booths, banners, staircases, wall graphics, kiosks, video, etc.

• Designed various marketing materials such as social media ads and emails for a campaign, and white papers.

• Led the 11-week project to create robust Brand Guidelines for CRKT, collaborating with the Design Director in New York.

• Developed templates for emailers and PowerPoint presentations to enhance brand communication.

• Successfully defined and adjusted the brand's visual language, ensuring consistency and alignment with client's goals.

• Led the creative direction for the Student Loan Refinancing campaign, targeting the millennial audience with a new brand tone and visual language.

• Managed various channels including Private Wealth Management, Eagle Lending, Web, Social Media, Email, and Events as the creative lead.

• Orchestrated the annual Sales Conference, collaborating with in-house designers, external agencies, vendors, and stakeholders to produce cohesive and on-brand graphics.

• Introduced unique client gift ideas, creating impactful items to enhance client relationships.