# Michiko Rhoden > Art Director Location: San Francisco Bay Area, United States Profile: https://flows.cv/michiko A well-rounded design leader with extensive experience in brand building. I bring out the brand's essence and realize the company's unique personality and visual story. I have an eye for detail without losing the holistic vision of the brand. I truly care about projects and people. Be sure to visit my website: http://michikodesign.com. ## Work Experience ### Art Director / Designer @ Michiko Design Jan 2021 – Present | San Francisco Bay Area Taking on projects from new and existing clients including Teradata and Gateway Bank. Client: Teradata • Established the look & feel for the event booth. Produced on-site branding for events, including booths, banners, staircase, wall graphics, kiosks, video, etc. • Designed the entire 2023 ESG Report. Created layouts that are flexible yet cohesive for a wide variety of content. Client: Gateway Bank • Elevated the brand by bringing the image concept, changing the color scheme, and establishing the typeface selections. • Designed the company brochure/folder that reflects their local- and service-oriented culture. ### Freelance Graphic Designer @ Teradata Jan 2025 – Present • Designing their ESG Report two years in a row. Added some new page layouts while maintaining the look & feel I established last year. • Refreshed the cover design while keeping the coherent theme. ### Freelance Graphic Designer @ Teradata Jan 2023 – Jan 2024 • Designed the entire 2023 ESG Report. Created layouts that are flexible yet cohesive for a wide variety of content. • Established the look & feel for the event booth. Produced on-site branding for events, including booths, banners, staircases, wall graphics, kiosks, video, etc. • Designed various marketing materials such as social media ads and emails for a campaign, and white papers. ### Senior Brand Designer @ Liquid Agency Jan 2022 – Jan 2022 | Remote • Led the 11-week project to create robust Brand Guidelines for CRKT, collaborating with the Design Director in New York. • Developed templates for emailers and PowerPoint presentations to enhance brand communication. • Successfully defined and adjusted the brand's visual language, ensuring consistency and alignment with client's goals. ### Senior Art Director @ First Republic Bank Jan 2016 – Jan 2021 | San Francisco Bay Area • Led the creative direction for the Student Loan Refinancing campaign, targeting the millennial audience with a new brand tone and visual language. • Managed various channels including Private Wealth Management, Eagle Lending, Web, Social Media, Email, and Events as the creative lead. • Orchestrated the annual Sales Conference, collaborating with in-house designers, external agencies, vendors, and stakeholders to produce cohesive and on-brand graphics. • Introduced unique client gift ideas, creating impactful items to enhance client relationships. ### Art Director @ rentLEVER (Startup) Jan 2015 – Jan 2016 | San Francisco Bay Area • Established the brand identity and kick-started the business. • Explored UI/UX to provide solutions for a complex vacation rental management cycle. • Developed innovative strategies to enhance the user experience and drive business growth. ### Contract Graphic Designer @ Schaer Design Jan 2014 – Jan 2015 | San Francisco Bay Area • Designed branding materials for clients in healthcare, biotech, and green energy industries. • Created engaging websites, logos, infographics, and direct mail campaigns. • Ensured high-quality design delivery in a fast-paced environment. ### Art Director / Designer @ Michiko Design Jan 2009 – Jan 2014 | San Francisco Bay Area • Worked closely with clients to provide design services. • Designed a wide range of projects including logo, corporate identity & branding, marketing collateral, website, mobile app, magazine layout, environmental graphics, etc. • Clients/Projects include Active Ingredients, Crunchyroll, Curse, Future US, Sitecore, Spinlet, and startups. ### Freelance Graphic Web Designer @ Active Ingredients Jan 2009 – Jan 2014 | San Francisco Bay Area • Designed engaging emails for high-tech clients like Sitecore to drive customer engagement. • Developed websites for clients across software, construction, and financial industries to enhance online presence. ### Art Director @ Outspark Jan 2008 – Jan 2008 | San Francisco Bay Area • Redesigned the whole website successfully in a short period of time to make the gamers more engaged in the community • Led several designers and hired a character designer for a new virtual world. (Outspark was acquired by Gamigo.) ### Art Director @ Curse, Inc. Jan 2007 – Jan 2008 | San Francisco Bay Area • Worked with a senior designer to refresh the brand, and created the new logo to represent the depth and excitement of the world of online games. • Redesigned the large scale website and raised the community engagement. • Applied the new branding to acquired gaming communities to have the cohesive brand tone. (Curse was acquired by Amazon / Twitch.) ### Lead Designer @ Military.com Jan 2003 – Jan 2007 | San Francisco Bay Area • Redesigned the homepage with the great process and feedback with stakeholders. • Designed many military community websites including spouse career center. • Elevated the quality and consistency of the brand and created the Design Guidelines. (Military.com was acquired by Monster Worldwide.) ### Designer @ Extraprise Jan 2000 – Jan 2001 | San Francisco Bay Area • Designed various design items such as websites, wall graphics and logos for various clients. (Formerly Tsuchiya Sloneker Communications) ### User Interface Designer @ PeopleSoft Jan 1999 – Jan 2000 | San Francisco Bay Area • Designed the UI for the first internet-based software for HR. • Designed icons that are friendly, simple and consistent. ### Designer @ brandtank Jan 1999 – Jan 1999 | San Francisco Bay Area • Learned the basics of design and printing process in the real world. • Created numerous concepts for logo projects. • Designed food packaging. (Formerly Cook Sherman) ### Designer @ PMP Advertising Inc Jan 1997 – Jan 1999 | San Francisco Bay Area • Made layouts for publications such as a monthly Japanese community magazine and a phone directory. • Created print ads for various clients mainly for Japanese community. ### Designer @ Pentagram Jan 1999 – Jan 1999 | San Francisco Bay Area • Designed stationery for a high-tech client. • Designed sub-brand typography for a high-tech client. ### Sales Person and Office Worker @ Tasaki Jan 1993 – Jan 1995 | Kobe, Hyogo, Japan ## Education ### Master of Fine Arts - MFA in Graphic Design Academy of Art University ### Bachelor of Arts - BA in Linguistics University of Tsukuba ## Contact & Social - LinkedIn: https://linkedin.com/in/michiko-rhoden - Portfolio: http://www.michikodesign.com --- Source: https://flows.cv/michiko JSON Resume: https://flows.cv/michiko/resume.json Last updated: 2026-04-13