As a creative leader, I focus on developing products and services that fill gaps in underserved markets and meet massive demands. I specialize in combining game psychology and business strategy, transforming complex corporate challenges—such as hiring, engagement, and culture—into high-impact gamification experiences for large conglomerates.

Throughout my career as a Game Producer, I have led projects that have reached thousands of users, combining aesthetic vision with real conversion and sales metrics.

Combining my technical background in development with analytical market skills, my main deliverable is the "zero to one" journey: ideating, prototyping, and launching functional solutions that deliver immediate value to the end customer.

Cross-functional Leadership: Led multidisciplinary design and engineering teams in the end-to-end development and launch of the ASTRON B2C SaaS, managing the product lifecycle from initial ideation through to Go-To-Market (GTM) execution.

Strategic Opportunity Identification: Identified a significant market gap through extensive customer research; structured a compelling business case that secured executive board approval for MVP development.

Market Validation & Media Relations: Orchestrated the MVP launch and spearheaded outreach to specialized media outlets, generating organic coverage and over 247,000 unique interactions, effectively validating initial product demand.

Data-Driven Roadmap & UX: Leveraged user feedback and behavioral data from 247k interactions to validate core concepts, refine the UX/UI design, and establish a high-impact product roadmap for the engineering organization.

Process Optimization: Streamlined engineering workflows by implementing Six Sigma methodologies, ensuring continuous value delivery and rigorous alignment with the strategic product roadmap.

Strategic Cost Optimization: Spearheaded a large-scale migration to Open Source frameworks, streamlining internal processes and delivering a 12% reduction in annual operational expenditures.

Product Ideation & Growth: Conceived and launched the ASTRON Mobile Launcher, a strategic product that successfully built a loyal player base, engaging approximately 15,000 annual active users.

Data-Informed Leadership: Expert in defining and monitoring strategic KPIs to drive product direction, ensuring every roadmap decision is backed by solid metrics and business value.

Responsible for resuming and modernizing the Brazilian social network project ‘Status’. I developed and implemented modern management processes based on agile methodologies and also contributed to the technical development using mobile technologies such as Kotlin and web technologies including JavaScript and TypeScript.

Throughout the modernization process, the project gained significant recognition and market approval, being featured by major news outlets such as TechTudo, part of the Globo telecommunications network.

As a software engineer, I integrated Petrobras’ parts ordering systems with the FORAN system, a 3D platform used in the naval engineering process for assembling FPSO ships.