• Helping designers go from sketch to physical product with AI.

• Collaborated with Jesper Kouthoofd CEO of Teenage Engineering on new hardware concepts, developing innovative ideas and design directions for AI-human interfaces that guided product exploration and innovation at rabbit.

• Researched and designed multimodal AI interfaces spanning voice, vision, and text that directly shaped the rabbit R1 and other product experiences at rabbit.

• Led the conceptualization and design of rabbit intern, an AI-powered creation tool, driving its successful launch as rabbit’s second product.

• Built and maintained design systems and component libraries in Figma for internal and consumer products, streamlining collaboration between design and engineering teams.

• Led the 0-to-1 development of Crema, overseeing product strategy, branding, and user experience from concept through launch.

• Defined the product’s visual language and patterns, that resulted in a cohesive design system that supported rapid feature development.

• Collaborated with engineering and business teams to shape the product roadmap, aligning design decisions with market needs and business goals.

• Drove the launch strategy, resulting in a successful product rollout and early user adoption.

• Co-founded and scaled Communal, a multidisciplinary design studio delivering branding, product design, e-commerce development, and retail design solutions for diverse clients.

• Led branding and visual identity projects for 100+ clients, helping brands strengthen their market presence and achieve business objectives.

• Managed cross-functional teams, client relationships, and supplier networks, ensuring high-quality design outcomes and repeat business over nearly a decade.

• Developed branding for large-scale music events, helping position one of the leading live entertainment brands in Mexico.

• Designed environmental graphics for events hosting 50,000+ attendees, enhancing wayfinding efficiency and attendee satisfaction.