• Leading product strategy and full-stack execution for an AI-driven insurtech platform. Leveraged AI-assisted development workflows to architect and build a robust React-based application, translating complex insurance logic into actionable insights for brokers.

• Advising mission-driven organizations on digital infrastructure and product strategy to scale community impact, designing digital tools that improve communication, advocacy, and access to legal and civic resources.

• Rebuilding IT infrastructure and digital strategy to strengthen grassroots projects focused on food sovereignty, environmental conservation, and community health.

• Built and led the company’s user experience team, transforming design from a support function into a strategic partner across product, engineering, and marketing. Established the structure, systems, and leadership model that raised UX maturity and improved delivery across the business.

• Scaled UX organization, transforming design from support function into strategic partner across the business.

• Hired and mentored team of designers, illustrators, and front-end engineers.

• Created a code-aligned design system that unified standards and improved speed, quality, and predictability.

• Introduced design-centered workflow across product and engineering teams, reducing release cycles from 6 weeks to 2 weeks.

• Established governance frameworks and contribution models; tracked adoption metrics and OKRs to measure platform maturity and business value.

• Standardized workflows and sprint rituals across distributed teams in United States, Canada, Serbia, and European contractors.

• Maintained design maturity through leadership transitions and org realignments.

• Brought in to establish UX and define its role in product development. Built the foundation that allowed the company to mature into a product-driven organization.

• Brought in to establish UX and define its role in product development.

• Created first UX roadmap and operating model; partnered with product and engineering to embed design into planning and delivery.

• Built initial team and infrastructure for scalable design operations.

• Led company-wide rebrand and marketing site rebuild unifying product and marketing under single visual system.

• Worked as an embedded consultant with client teams across SaaS, fintech, entertainment, and e-commerce. Took on roles ranging from individual contributor to design lead and manager, depending on project scope and team needs.

• Led and delivered end-to-end product design engagements, from discovery and research to delivery and implementation.

• Directed multi-disciplinary teams to solve critical product challenges and accelerate delivery.

• Developed design systems and interface patterns that improved consistency and implementation efficiency across platforms.

• Partnered with founders and product leaders to connect user insight with business strategy and measurable product outcomes.

• Embedded full-time with teams at Intuit, StubHub and Netflix on multi-year engagements.

Designed the web and mobile experience for Veem’s global payments platform, improving clarity, consistency, and transaction speed for small-business users.

• Defined site architecture and visual language for web and mobile applications.

• Created onboarding, transactional, and data-management flows that simplified complex financial tasks.

• Built and maintained a reusable component library based on atomic-design principles to accelerate delivery and ensure consistency.