# Miguel Hernández Domenech > Design Strategy, Product Design, Design Systems Location: Oakland, California, United States Profile: https://flows.cv/miguelhernndezdomenech UX Design Leader with over 15 years of experience driving innovation across diverse industries, including Insurtech, Fintech, E-commerce, and SaaS. Proven track record establishing UX practices, leading high-performing design teams, and delivering user-centered solutions that harness the power of emerging technologies. Excels at fostering cross-functional collaboration, leveraging data-driven insights, and mentoring designers to create seamless, engaging experiences that propel business growth. Passionate about staying at the forefront of technological advancements to design products that exceed user expectations and deliver meaningful impact. ## Work Experience ### Digital Product Strategy and Design Consultant @ Independent Consultant Jan 2024 – Present | Oakland, California, United States • Leading product strategy and full-stack execution for an AI-driven insurtech platform. Leveraged AI-assisted development workflows to architect and build a robust React-based application, translating complex insurance logic into actionable insights for brokers. • Advising mission-driven organizations on digital infrastructure and product strategy to scale community impact, designing digital tools that improve communication, advocacy, and access to legal and civic resources. • Rebuilding IT infrastructure and digital strategy to strengthen grassroots projects focused on food sovereignty, environmental conservation, and community health. ### Senior Director of User Experience @ Embroker Jan 2021 – Jan 2023 | San Francisco Bay Area • Built and led the company’s user experience team, transforming design from a support function into a strategic partner across product, engineering, and marketing. Established the structure, systems, and leadership model that raised UX maturity and improved delivery across the business. • Scaled UX organization, transforming design from support function into strategic partner across the business. • Hired and mentored team of designers, illustrators, and front-end engineers. • Created a code-aligned design system that unified standards and improved speed, quality, and predictability. • Introduced design-centered workflow across product and engineering teams, reducing release cycles from 6 weeks to 2 weeks. • Established governance frameworks and contribution models; tracked adoption metrics and OKRs to measure platform maturity and business value. • Standardized workflows and sprint rituals across distributed teams in United States, Canada, Serbia, and European contractors. • Maintained design maturity through leadership transitions and org realignments. ### Director of User Experience @ Embroker Jan 2020 – Jan 2021 | San Francisco Bay Area • Brought in to establish UX and define its role in product development. Built the foundation that allowed the company to mature into a product-driven organization. • Brought in to establish UX and define its role in product development. • Created first UX roadmap and operating model; partnered with product and engineering to embed design into planning and delivery. • Built initial team and infrastructure for scalable design operations. • Led company-wide rebrand and marketing site rebuild unifying product and marketing under single visual system. ### Product Design Consultant @ Deep Dive Design Jan 2009 – Jan 2020 | San Francisco Bay Area • Worked as an embedded consultant with client teams across SaaS, fintech, entertainment, and e-commerce. Took on roles ranging from individual contributor to design lead and manager, depending on project scope and team needs. • Led and delivered end-to-end product design engagements, from discovery and research to delivery and implementation. • Directed multi-disciplinary teams to solve critical product challenges and accelerate delivery. • Developed design systems and interface patterns that improved consistency and implementation efficiency across platforms. • Partnered with founders and product leaders to connect user insight with business strategy and measurable product outcomes. • Embedded full-time with teams at Intuit, StubHub and Netflix on multi-year engagements. ### Lead Product Designer @ Veem Jan 2019 – Jan 2020 | San Francisco, California, United States Designed the web and mobile experience for Veem’s global payments platform, improving clarity, consistency, and transaction speed for small-business users. • Defined site architecture and visual language for web and mobile applications. • Created onboarding, transactional, and data-management flows that simplified complex financial tasks. • Built and maintained a reusable component library based on atomic-design principles to accelerate delivery and ensure consistency. ### Senior Product Designer @ Intuit Jan 2018 – Jan 2019 | Mountain View, California, United States • Worked with the QuickBooks marketing and product teams to extend the Bolt Design System across Payments, Payroll, and other SaaS products for small businesses. • Implemented shared patterns and components to unify experience across product surfaces. • Collaborated with engineering to improve accessibility, responsiveness, and brand coherence. ### Lead Product Designer @ Brightloom Jan 2017 – Jan 2018 | San Francisco, California, United States Redesigned the kitchen management platform that powered Eatsa’s automated restaurants, improving efficiency and usability for back-of-house teams. • Re-architected the interface for kitchen staff and store managers, cutting average order-fulfillment time by roughly 30 %. • Reduced cognitive load by streamlining task visibility, input flow, and on-screen hierarchy for touch-based interactions. • Introduced peripheral-display principles so staff could monitor system states and orders without losing focus on primary tasks. • Designed clear, layered audio cues that improved awareness in noisy environments. • Built a flexible theming system and a modular design library to support consistent, scalable deployments across brands. ### Senior Product Designer @ Intuit Jan 2015 – Jan 2017 | Mountain View, CA • Joined during the creation of the QuickBooks Design System, building the foundations for a unified experience across web and mobile. Focused on system design, documentation, and operational rollout at scale. • Designed, developed, and implemented the QuickBooks Design System, a component-based architecture that extended across desktop and mobile products. • Created reusable design patterns and components for the Small Business ecosystem, improving scalability and delivery efficiency. • Built and managed the tools, methodologies, and operations that moved more than 125 designers from the Harmony ecosystem to the new system. • Strengthened consistency, collaboration, and design maturity across Intuit’s global product teams. ### Lead Product Designer @ StubHub Jan 2013 – Jan 2015 | San Francisco, CA • Started as an individual contributor and later managed a cross-functional team of designers and engineers to create StubHub’s first design system. We built a unified design-and-code framework based on Atomic Design and SMACSS, and collaborated with the broader engineering and design teams to implement it across StubHub’s products. The system established scalable workflows and quality standards that improved consistency, collaboration, and delivery speed company-wide. • Hired and managed the first Design Systems team, responsible for defining the visual and technical framework used across desktop and mobile. • Directed the creation of a modular design system, developed jointly in design and code, and guided its adoption across teams. • Introduced new design methodologies and collaboration tools that improved alignment, scalability, and efficiency. • Designed data-informed interfaces for ticket sales and event management, using behavioral analytics and early machine learning models to optimize user experience and conversion. ### Senior UX Designer @ Flickr Jan 2012 – Jan 2013 | San Francisco, CA • Worked with Flickr’s in-house UX and product teams to modernize the web experience for sharing, organizing, and discovering photos. Focused on simplifying navigation, improving content relevance, and aligning visual design with evolving interaction patterns. • Led the homepage redesign, introducing a real-time activity feed that surfaced relevant photos and connections for millions of users. • Redefined information architecture and navigation flows to make photo discovery and organization faster and more intuitive. • Collaborated closely with product managers and engineers to ensure performance and design consistency during rollout. ### Senior UX Designer @ Netflix Jan 2009 – Jan 2011 | Los Gatos, CA • Joined during Netflix’s transition from DVD rentals to streaming and contributed to the first generation of living-room and device-based streaming experiences. Designed cross-platform interfaces for game consoles, consumer electronics, and mobile devices, establishing interaction patterns that shaped Netflix’s streaming UI for years. • Designed the streaming application for PlayStation 3 and contributed to versions deployed on more than 200 Netflix-ready devices. • Participated in user research across the U.S. to observe viewing behavior and refine navigation and interaction patterns. • Developed navigation and playback models optimized for television, controller, and remote interaction. • Collaborated with data-science teams to integrate early machine-learning-driven recommendations that improved content discovery and engagement. ### Senior UX Designer @ Yahoo! Inc. Jan 2007 – Jan 2009 | Sunnyvale, CA • Worked on the design and architecture of Yahoo! Groups, improving usability, navigation, and visual consistency. Also contributed to Yahoo! Travel, Shopping, and Personals, creating layouts, interface components, and promotional assets used across platforms. • Designed new interaction models and visual layouts for Yahoo! Groups to simplify communication and community participation. • Collaborated with cross-functional teams on shared components and templates that improved coherence across Yahoo! properties. • Supported design efforts for campaigns and feature rollouts in Travel, Shopping, and Personals. ### Senior UX Designer @ IconNicholson / LBi New York Jan 2006 – Jan 2007 | New York, NY • Designed interactive digital experiences for clients in retail, finance, pharmaceuticals, and consumer electronics. Worked on both web applications and early in-store digital installations, applying user-centered design methods to emerging interactive technologies. • Created web architectures, wireframes, and high-fidelity interface designs for clients including Bristol-Myers Squibb, MasterCard, Bank of America, Fujifilm, and Bloomingdale’s. • Contributed to the Social Retailing® interactive kiosk project for designer Nanette Lepore, exploring how online and in-store experiences could connect through emerging digital touchpoints. • Collaborated with creative, technical, and client teams to deliver solutions that balanced brand storytelling with usability and business goals. ## Education ### Graphic Design in Design and Visual Communication Escuela de Artes Plasticas de Puerto Rico ### Physics University of Puerto Rico-Mayaguez ## Contact & Social - LinkedIn: https://linkedin.com/in/miguelhd - Portfolio: https://www.miguelhd.com --- Source: https://flows.cv/miguelhernndezdomenech JSON Resume: https://flows.cv/miguelhernndezdomenech/resume.json Last updated: 2026-04-13