San Mateo, California, United States
• Increased web user visits by 70% and engagement by 60% YoY, driving a 4M+ page view increase supporting record sales and visitation through hands-on SEO implementation, UX improvements, and continuous content optimization
• Built, deployed, and optimized high-volume email marketing campaigns supporting cross-departmental efforts, managing 10M+ annual sends to a 200k+ subscriber base and achieving a 60% open rate (+20% above industry benchmarks)
• Executed paid digital ad campaigns across social and search platforms, creating, testing, and versioning assets generating 36M impressions, 1.2M engagements & increased paid traffic by 189% while driving $600K+ in incremental revenue YoY
• Owned campaign tracking, tagging, and URL governance, integrating Blackbaud Altru with Google Analytics to ensure accurate tracking of ROAS, ROI, messaging effectiveness, and performance optimization across all paid media operations
• Led website UX optimization initiatives, increasing average engagement time per session by 12 seconds (13% YoY)
• Advanced digital marketing efficiency & success by leading migration efforts of email building & website hosting platforms
• Built and launched cohesive content calendar & best practice guidelines for digital communication across all departments
• Created on-brand, innovative static and video content assets for web, social, and media through Photoshop and Premiere Pro
