# Miguel Hugo > Digital Marketing Specialist at Filoli Location: San Mateo, California, United States Profile: https://flows.cv/miguelhugo Hello, my name is Miguel and I am a Digital Marketer and UX Designer! I am a graduate of UC Irvine with a double major in Informatics, with a specialization in HCI, and Political Science. I aim to utilize my education and experiences to create and develop accessible and user-friendly designs within the civic tech industry as a UX designer and researcher. With my background in design and branding, I effectively conduct my work through collaborations with teams of designers and product managers with a user-centered process. My previous projects and experiences demonstrate this process well and you can check some of them out on my portfolio: https://miguelhugo.com/ ## Work Experience ### Digital Marketing Specialist @ Filoli Jan 2026 – Present | San Mateo, California, United States ### Digital Media Specialist @ Filoli Jan 2024 – Jan 2026 | San Mateo, California, United States • Increased web user visits by 70% and engagement by 60% YoY, driving a 4M+ page view increase supporting record sales and visitation through hands-on SEO implementation, UX improvements, and continuous content optimization • Built, deployed, and optimized high-volume email marketing campaigns supporting cross-departmental efforts, managing 10M+ annual sends to a 200k+ subscriber base and achieving a 60% open rate (+20% above industry benchmarks) • Executed paid digital ad campaigns across social and search platforms, creating, testing, and versioning assets generating 36M impressions, 1.2M engagements & increased paid traffic by 189% while driving $600K+ in incremental revenue YoY • Owned campaign tracking, tagging, and URL governance, integrating Blackbaud Altru with Google Analytics to ensure accurate tracking of ROAS, ROI, messaging effectiveness, and performance optimization across all paid media operations • Led website UX optimization initiatives, increasing average engagement time per session by 12 seconds (13% YoY) • Advanced digital marketing efficiency & success by leading migration efforts of email building & website hosting platforms • Built and launched cohesive content calendar & best practice guidelines for digital communication across all departments • Created on-brand, innovative static and video content assets for web, social, and media through Photoshop and Premiere Pro ### UI Designer @ EnCiv Jan 2023 – Jan 2024 • Revamping entire website by overhauling current content and modularizing site layout • Strengthening site brand by creating eye-catching visuals and upcycling components to create a refurbished design system ### Lead UX Designer @ SF Civic Tech Jan 2022 – Jan 2024 | San Francisco, California, United States • Initiating early branding stage by conducting extensive research on special education design guides • Spearheading logo design process by creating logomark and brandmark variants through Figma • Co-leading efforts to create the project's design system • Assisting with synthesizing user interview data ### Web Designer @ Unknown Jan 2023 – Jan 2024 | California, United States • Provided web design/development and UX audit services for business of varying industries • Ran an individual freelance web designer business • Built and maintained network of individual, local, and statewide clients • Performed additional services as necessary, including coding and marketing tasks ### Web Designer + Research Assistant @ EVOKE & Values in Design Lab Jan 2021 – Jan 2022 | Irvine, California, United States • Sole facilitator of the creation of the research lab website • Managed WordPress website admin responsibilities and analytics • Boosted organic traffic to lab site by 520% • Frequently updated, organized, and categorized lab publications on website CMS • Collaborated with supervisors and other lab researchers to write original website copy • Conducted entire rebranding process for the new EVOKE lab, including logo redesign, typography, color palette, etc. • Created lab's new logo/favicon using Adobe Illustrator • Ensured website met WCAG accessibility standards • Handled transfer to an "ics.uci.edu" domain by communicating with UC Irvine OIT team • Engaged in research work on state data dashboards and the homogeneity of graphical conventions and data • Conducted administrative tasks including maintaining meeting minutes and creating presentation slides ### UI/UX Designer - Access the Data @ Hack for LA Jan 2021 – Jan 2022 | Los Angeles, California, United States • Assisting in UI/UX design practices for the Access the Data project, an initiative aimed at identifying and addressing the areas where data literacy education within our communities is needed most • Designing high fidelity wireframes and mockups for mobile website • Conducting usability testing on potential user base • Developing front-end style guides for entire project, including color palette, logo, typography, etc. • Created storyboards to illustrate user flow and user stories • Participated in UX Research practices ### Operation Crew @ UCI Student Center & Event Services Jan 2019 – Jan 2021 | Irvine, California, United States • Aiding in core aspects of event operations including furniture and audiovisual setups, strikes and change overs • Ensuring that the Student Center is kept in a cleaned and organized condition • Providing housekeeping services throughout all customer-facing rooms, restrooms, lobbies, and lounges in the conference center and surrounding venues • Maintaining equipment rooms and storage units ensuring a clean, organized condition for optimal efficiency and workforce safety •Ensuring wayfinding and directional signage was clear and posted in timely manner for an optimal guest experience ### Cashier/ @ SURUKI SUPER MARKET INC Jan 2019 – Jan 2019 | San Mateo, California, United States • Initiated interpersonal conversations with every customer through warm greetings • Enhanced training and practice in customer service • Effective, careful handling of cash and bagging items ### Math Instructor @ Mathnasium - The Math Learning Center Jan 2017 – Jan 2018 | San Mateo, California, United States • Taught kids how to understand math in an individual setting • Evaluated and documented student progress and rewarded students for progress • Developed rapport with students and established a fun learning environment ## Education ### Bachelor of Science - BS in Informatics (Human-Computer Interaction) UC Irvine ### Bachelor of Arts - BA in Political Science (International Relations) UC Irvine ### High School Diploma Aragon High School ## Contact & Social - LinkedIn: https://linkedin.com/in/miguel-hugo - Portfolio: https://miguelhugo.com/ --- Source: https://flows.cv/miguelhugo JSON Resume: https://flows.cv/miguelhugo/resume.json Last updated: 2026-04-13