# Mihir Mandavia > Product Marketing @ AMD | Go-To-Market Specialist | Sales Enablement Expert | SaaS | B2B Location: Union City, California, United States Profile: https://flows.cv/mihirmandavia With over 12 years of experience, I am a strategic and results-driven product marketing leader who drives the development and execution of go-to-market strategies that have consistently increased market share, revenue, and customer satisfaction. Throughout my career, I have successfully led cross-functional teams in launching innovative products, securing design wins, and expanding into new market verticals. My expertise lies in crafting compelling product positioning, developing strategic partnerships, and fostering strong relationships with key stakeholders. I am passionate about translating complex technical concepts into clear, impactful messaging that resonates with customers and drives business growth. My approach is grounded in a unique combination of technical knowledge, strategic insight, and a collaborative mindset, enabling me to deliver exceptional results in fast-paced, global environments. In addition to my marketing expertise, I have a solid background in engineering roles, giving me a comprehensive perspective on product development and customer needs. I am committed to driving innovation, empowering teams, and contributing to the ongoing success. ## Work Experience ### Product Marketing Manager @ AMD Jan 2025 – Present ### Fractional Product Marketing Manager @ Jan 2025 – Jan 2025 • Advised multiple startups on effective positioning and messaging strategies to enhance market differentiation. • Developed comprehensive go-to-market strategies that aligned with customer pain points, leading to increased engagement. • Conducted market research to identify competitive trends, resulting in actionable insights for product development. ### Product Marketing Lead (Product Marketing Director) @ Cadence Design Systems Jan 2024 – Jan 2024 | San Jose, California, United States - Defining and communicating compelling product positioning and messaging that differentiates Cadence’s solutions in the market. - Driving the go-to-market strategy for new product launches, including pricing, distribution channels, and sales enablement. - Leading cross-functional initiatives to align product development with market opportunities and customer needs. - Monitoring market dynamics and competitive landscape to inform product roadmap and marketing strategies. ### Sr Manager, Product Marketing @ Interos Inc Jan 2022 – Jan 2023 | San Francisco Bay Area • Collaborate cross-functionally for compelling product branding and positioning with sales, field, product, and engineering. • Content creator with value-based messaging for sales enablement and demand generation including sales decks, case studies, demos, data sheets, website, FAQs, etc. • Successfully launched 2 new product tiers by leading GTM strategy, sales enablement, content development, etc. • Created global GTM strategies to align with market share in 6+ targeted verticals • Improved pipeline conversion rate by training sales and solution consultants with pain-point centric content. • Conducting market research and competitive analysis to analyze current target industry and identify new target industry • On-boarded 2 new partners by position their GTM initiatives and create joint messaging and to sell joint solutions. • Train sales and customer success teams to align platform’s core capabilities and roadmap with business value for maximum impact. ### Sr Product Marketing Manager @ Synopsys Inc Jan 2021 – Jan 2022 | Mountain View, California, United States • Developed product Positioning and Messaging targeted to differentiate customers in the market. • Increased Y/Y revenue for 2 products and market share with addition of more logos. • In charge of lead generations, content development, product marketing, web presence, and public relation duties. • Own and execute various campaigns to increase demand generation and market awareness, rendering support to inside, field and channel sales model • Conduct regular analysis on competitive product features, pricing, and positioning initiatives. • Lead emerging technology roadmap, especially AI/ML centric products and develop platform positioning and messaging. • Deliver QBRs at top semiconductor customers aligning Synopsys platform to the customer's goal. ### Senior Technical Marketing Manager @ Synopsys Inc Jan 2020 – Jan 2021 | Mountain View, California, United States • Collaborate cross-functionally with Marketing, Product and Engineering teams for Product Positioning and Go-To-Market. • Led the product content development targeted for AI/ML customers. • Increased customer satisfaction over 12 months through improving and clarifying product development. • Create and train with Technical Collaterals (e.g. demos, ppts, whitepapers) for field and sales use at events. • Developed strategic programs to shift the Outbound Marketing efforts to achieve aggressive growth. • Author white papers, success stories and webinars on multiple media platforms. ### Sr Application Consultant @ Synopsys Inc Jan 2016 – Jan 2020 | San Francisco Bay Area • Interface with development engineers, providing directions on solutions to fulfill product gaps and future product enhancements to keep the competitive edge and maintain the market leadership position. • Implement, run and manage successful customer pilots working with Sales to analyze pilot results and provide input to the Business Case. • Generate market research to identify business trends, providing business updates through Business Case. • Manage customer on-boarding processes, ensuring that their expectations and goals are fully met. • Provide briefings to customers regarding solutions and current company product portfolio as well as address questions, communicate best practices and future requirements of the customers. • Work with colleagues on the development, implementation, and maintenance of customer-first culture. • Provide customer training om Synopsys tools for effective content delivery and management. • Assess support risks, anticipate challenges, and provide escalation management when necessary. • Work with Account Managers to build and execute annual Success Plans for his/her accounts. • Key member in organizing the successful annual customer-centric company event, SNUG.  Collaborating with different teams internally to work with their customers and encourage them to present at the event. • Strategically develop monthly webinar series for learning, tool updates and pre-sales pitches.  Use demand generation tool to target qualified leads with webinar invites. ### Sr Application Engineer @ Synopsys Inc Jan 2014 – Jan 2016 | Mountain View Responsible for providing technical support ensuring customer success and satisfaction. Address customer issues within 2 hours of it being raised. Publish articles related to tool usage for customers’ better understanding and ease. Gained comprehensive understanding of customer issues and leverage their expertise with creative problem-solving skills to successfully resolve the issues to complete customer satisfaction. • Handled 350+ cases each year with >99% customer satisfaction rate through SAP CRM • Published 24 articles on company support site helping customers and Synopsys engineers with advanced technological problems • Filed 120+ enhancement and bug issues with R&D achieving 97% successful implementation rate • Demonstrated top notch team work attitude and leadership skills by handling customer sites in during tape-out modes with excellent customer support • ASIC Design Methodology expert with in-depth knowledge of all the Front-End design tools (Formality, Design Compiler & PrimeTime) • Demonstrated top notch team work attitude and leadership skills by handling customer sites in during tape-out modes with excellent customer support. • Gained comprehensive understanding of customer issues and leverage their expertise with creative problem-solving skills to successfully resolve the issues to complete customer satisfaction. • Assigned to various customer sites as High Priority Customers to work closely with design teams working on state-of-art projects and developed deep technical knowledge of customer’s design methodologies. • Wrote and publishes articles for SolvNet which customers and other Synopsys engineers access to research advances design and technological problems. ### Product Marketing Manager @ Startup Weekend Jan 2017 – Jan 2017 | South Lake Tahoe Boats and Snow's is a simple membership based program that gives you access to Tahoe's best boats and snow mobiles without the hassle of ownership •Guided the team three including one engineer through the complete Product Process from assesing opportunities to product testing and launch. •Validated the idea by going out and talking to potential customers. •Modified product plan after integrating customer feedback. Now the service is divided into two tiers, Premium and Local at different price points. •Figured out the Go-to-Market and the overall Marketing Strategy. •Crunched the numbers for membership packages to make 18% profit every year and still have the members enjoy the freedom, convenience and quality at affordable prices. •Delivered all of this in under 54 hours. ### IC Design Engineer @ Broadcom Jan 2012 – Jan 2014 | Santa Clara, California Responsible for ASIC design and verification effort interfacing with all disciplines, with a critical impact on getting functional products to millions of customers quickly. Write Design specifications. Write RTL code, implement, verify, and debug complex logic designs. Support all front-end integration activities like Lint, CDC, Synthesis, and ECO. Work with other engineers in the SoC design team, software, and systems teams to ensure a high-quality end product. • Designed and verified MIPI block in a test chip targeted to get data rates in magnitude of Gbps • Designed and verified Latency Counter which snoops on AXI bus’ activity providing performance parameters • Designed and verified Asynchronous Interface intended to replace traditional Source Synchronous design resulting in a stable design ### IC Design Intern @ Broadcom Jan 2012 – Jan 2012 | Irvine, CA Developed Trace Analysis Tool usine C and TCL to check performance metrics for AXI Bus transaction between multiple modules. ## Education ### Masters in Electrical Engineering (VLSI) University of Southern California Jan 2010 – Jan 2012 ### Bachelors in Electronics and Telecommunication University of Mumbai Jan 2007 – Jan 2010 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/mihir-mandavia --- Source: https://flows.cv/mihirmandavia JSON Resume: https://flows.cv/mihirmandavia/resume.json Last updated: 2026-04-07