• Conducted a heuristic evaluation of the existing website to identify critical pain points, created a

strategic redesign plan to improve accessibility, functionality, and visual appeal

• Explored different platforms such as Sitecore, Adobe AEM, and Wordpress to host redesigned

nonprofit digital experience

• Developed a streamlined user interface in Figma and implemented the design using WordPress and Elementor to streamline content management for the TGPL team

• Executed a website redesign by translating organizational needs into a functional and user-friendly design, with a focus on building trust with new users and membership for returning users

• Led a team of 7 designers in a project to redesign 3 key website pages for the International Children's Media Center, ensuring alignment with stakeholder vision and business goals

• Conducted client meetings and surveyed 12 users, interviewed 4 to gather requirements and insights, and performed competitive research to inform and validate design decisions

• Collaboratively built a component library and developed high-fidelity mockups & prototypes using Figma for rapid iteration and seamless design integration with developers

– Created mockups, wireframes, high fidelity prototypes, and component designs using an e-commerce brand style library with HTML-driven web design standards; collaborating with developers, product managers, and creative teams for alignment

– Gathered user insights and implemented new component designs on a revamped financing page, enhancing product price comparison for customers and resulting in an 8% increase in conversion rates

– Designed a chat widget to humanize user interactions and enhance the user-centered experience, leading to a 10% increase in user engagement on landing pages

– Enhanced product imagery assets using Photoshop and managed digital assets with Bynder, ensuring efficient curation and sharing across the organization

– Tools: Figma, Miro, Photoshop

– Utilized UX research methods such as interviews and surveys to gain critical user insight in a collaborative project redefining a local apartment’s website portal as a mobile application

– Synthesized affinity diagrams, personas, and journey maps to identify key features and crafted wireframes to demonstrate the most common user task flows

– Iterated on wireframes to produce a high fidelity prototype based on usability feedback, resulting in a more user friendly and streamlined experience for residents