# Mihir Parmar

> UX/UI Designer skilled in translating complex technical requirements into intuitive digital experiences

Location: Cupertino, California, United States
Profile: https://flows.cv/mihirparmar

With a background in visual design and passion for exploration, I leverage a user-centered approach to deliver accessible, effective, and memorable digital experiences. 

As a Digital Product Design Consultant at Purple, I worked with stakeholders to create engaging and user-friendly digital experiences for various platforms and devices. I applied my skills in user research, design systems, Figma, and Adobe tools to design new components, refresh existing pages, and launch new products. 

I have a certificate in UX/UI Bootcamp from UC Berkeley Extension and a BFA in Graphic Design from CSU Sacramento. I am a creative thinker and diligent worker, with a keen eye for detail and a passion for explorative problem-solving. I look forward to creating impactful digital solutions for users and clients.

## Work Experience
### UX/UI Intern @ NetApp
Jan 2026 – Present | North America

### Web Designer @ The Toy, Game, and Puzzle Library
Jan 2025 – Jan 2025 | Fort Collins, CO
- Conducted a heuristic evaluation of the existing website to identify critical pain points, created a
strategic redesign plan to improve accessibility, functionality, and visual appeal
- Explored different platforms such as Sitecore, Adobe AEM, and Wordpress to host redesigned
nonprofit digital experience
- Developed a streamlined user interface in Figma and implemented the design using WordPress and Elementor to streamline content management for the TGPL team
- Executed a website redesign by translating organizational needs into a functional and user-friendly design, with a focus on building trust with new users and membership for returning users

### User Experience Designer @ International Children's Media Center
Jan 2024 – Jan 2024 | Chicago, Illinois, United States
- Led a team of 7 designers in a project to redesign 3 key website pages for the International Children's Media Center, ensuring alignment with stakeholder vision and business goals
- Conducted client meetings and surveyed 12 users, interviewed 4 to gather requirements and insights, and performed competitive research to inform and validate design decisions
- Collaboratively built a component library and developed high-fidelity mockups & prototypes using Figma for rapid iteration and seamless design integration with developers

### Product Design Consultant @ Purple
Jan 2022 – Jan 2023 | Lehi, Utah, United States
–  Created mockups, wireframes, high fidelity prototypes, and component designs using an e-commerce brand style library with HTML-driven web design standards; collaborating with developers, product managers, and creative teams for alignment
–  Gathered user insights and implemented new component designs on a revamped financing page, enhancing product price comparison for customers and resulting in an 8% increase in conversion rates
–  Designed a chat widget to humanize user interactions and enhance the user-centered experience, leading to a 10% increase in user engagement on landing pages
–  Enhanced product imagery assets using Photoshop and managed digital assets with Bynder, ensuring efficient curation and sharing across the organization

### UX/UI Designer @ UC Berkeley Extension
Jan 2022 – Jan 2022
– Tools: Figma, Miro, Photoshop
– Utilized UX research methods such as interviews and surveys to gain critical user insight in a collaborative project redefining a local apartment’s website portal as a mobile application
– Synthesized affinity diagrams, personas, and journey maps to identify key features and crafted wireframes to demonstrate the most common user task flows 
– Iterated on wireframes to produce a high fidelity prototype based on usability feedback, resulting in a more user friendly and streamlined experience for residents

### Digital Designer @ Benetech
Jan 2021 – Jan 2021
–  Created promotional infographics, social media adverts, and internal corporate collateral using Illustrator, Photoshop, and InDesign
–  Designed visually appealing single image still ads for LinkedIn, promoting virtual panel discussions, achieving over 87K impressions and 370 clicks with optimized cost per result
–  Executed a product logo refresh, improved overall readability and brand experience on iOS, Amazon Alexa, and Android platforms
–  Utilized WordPress CMS to update web content and layouts for new and existing e-commerce pages; introduced new content to help center pages, improving overall user experience and accessibility


## Education
### Master's degree in Digital Media Design
Harvard Extension School

### Certificate in UX/UI Bootcamp
UC Berkeley Extension

### Bachelor of Fine Arts - BFA in Graphic Design
California State University-Sacramento


## Contact & Social
- LinkedIn: https://linkedin.com/in/mihir-parmar1

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Source: https://flows.cv/mihirparmar
JSON Resume: https://flows.cv/mihirparmar/resume.json
Last updated: 2026-04-13