Scaled from MVP to Exit: Led end-to-end design from 0 to Series A (acquired by Snowflake), supporting 55+ enterprise clients and contributing to a reduction in data discovery time by up to 90%.

AI & Search UX (Self-Serve Impact): Spearheaded the UX architecture for Natural Language Search (NLS) & AI Agents. Designed explainability layers to solve LLM hallucination issues, increasing user trust and empowering users to self-serve insights—eliminating ad-hoc data requests and minimizing cross-functional communication overhead.

Data Visualization & Lineage: Revolutionized Data Lineage and Semantic Model experiences. Solved high-cardinality visualization challenges, accelerating new analyst onboarding from weeks to days and reducing root-cause analysis time from days to hours.

Design System & Efficiency: Established a scalable Design System from scratch. Created reusable patterns for complex data tables and admin workflows, reducing engineering UI implementation time by >50% and accelerating feature delivery speed.

FinTech Risk Management: Redesigned reporting tools to visualize complex risk data, reducing report generation time

Interactive Dashboards: Created portfolio risk analysis dashboards, significantly improving user clarity and retention.

Strategic Planning: Managed digital marketing strategies and budget allocation for major brands, analyzing market data to drive product launches and revenue growth.

Analyzed and collected research results to identify the target market and product concept development, during which time participated in product design and established communication strategies through cooperation with outside agencies; conducted U&A test and consumer tracking research and managed PR event, TV Ad-brief, and viral contents