Lead/Senior Product Designer | AI & Data SaaS | Founding Designer at Select Star (Acquired by Snowflake)
Proven track record of scaling complex platforms from MVP to exit (Acquired by Snowflake). Expert in simplifying technical workflows and building scalable design systems.
As the Founding Product Designer at Select Star, I led the end-to-end design strategy from Seed to Series A acquisition.
Scaled from MVP to Exit: Led end-to-end design from 0 to Series A (acquired by Snowflake), supporting 55+ enterprise clients and contributing to a reduction in data discovery time by up to 90%.
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AI & Search UX (Self-Serve Impact): Spearheaded the UX architecture for Natural Language Search (NLS) & AI Agents. Designed explainability layers to solve LLM hallucination issues, increasing user trust and empowering users to self-serve insights—eliminating ad-hoc data requests and minimizing cross-functional communication overhead.
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Data Visualization & Lineage: Revolutionized Data Lineage and Semantic Model experiences. Solved high-cardinality visualization challenges, accelerating new analyst onboarding from weeks to days and reducing root-cause analysis time from days to hours.
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Design System & Efficiency: Established a scalable Design System from scratch. Created reusable patterns for complex data tables and admin workflows, reducing engineering UI implementation time by >50% and accelerating feature delivery speed.
Korea's No.1 Food & Bio Company (Fortune Global 500 affiliate)
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Strategic Planning: Managed digital marketing strategies and budget allocation for major brands, analyzing market data to drive product launches and revenue growth.
Led insight-based strategies planning, media, and budget management across TV, print, digital media, offline events of 5 main brands
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Analyzed and collected research results to identify the target market and product concept development, during which time participated in product design and established communication strategies through cooperation with outside agencies; conducted U&A test and consumer tracking research and managed PR event, TV Ad-brief, and viral contents