• As a lead designer for the Commerce team, collaborating across product areas to define a North Star vision and facilitated workshops to design the dashboard, IA, and navigation

• Working across multiple product teams to integrate our “Online Store” & “Online Appointments” products into a single shared framework resulting in a more cohesive experience and lower customer friction

• Improved overall GoDaddy design quality by leading weekly pattern sessions to contribute to our design system and by mentoring junior & mid-level designers as the commerce subject matter expert

• Designed and launched multiple features (e.g. Omni-channel selling, digital products support) that expanded the types of sellers GoDaddy can support resulting in increased premium subscription volume

• Designed and launched features that helped sellers to better market their products (e.g. Product videos, product category description & image, Whatsapp integration) resulting in faster time to first sale and higher conversion rate

• As lead designer for Online Store team, influenced product roadmap by identifying areas of opportunity/painpoints via an audit of our existing flows and competitors’

• Researched, designed, and rallied leadership around a more integrated vision for the “Website Editor” and “Store Setup” experiences resulting in the prioritization of key initiatives (Immersive Editing) and a 5% increase in conversion rates

• Collaborated with Growth team to explore ways to increase our commerce plan conversion rate by 5% via 5+ A/B tests on the commerce onboarding flows

• Shipped multiple cross-team projects, including collaborating with an external team to integrate an enterprise-level product to enable merchants to sell on multiple channels

• Improved cross-team collaboration by implementing internal processes that better integrated the design team into the sprint process with Product & Eng

• Created a user research plan and updated customer journey map for Online Store by conducting interviews with clothing store owners, a top vertical

• Significantly increased Online Store user research & testing to ensure all designs are backed by proper user feedback

Lead UX Designer for my 7-month client capstone project for my Master in Human-Computer Interaction at Carnegie Mellon University.

Worked end to end, from initial user research to designing the final MVP, on a solution that would help medical oncologists better analyze patient data and make treatment recommendations for their patients.