Design and develop websites, presentation decks, and marketing collateral for diverse clients, from small startups to C-level executives.Clients including Mazda, Initialized, and Bobbie.

mikeandersondesigner.com

Partnered with editorial, marketing, product, and engineering teams to design user-focused products and marketing collateral. Developed product signup flows, design systems, consumer-facing tools, landing pages, ads, illustrations, and motion graphics to capture and engage customers. Organized ideas with design-thinking frameworks, utilized user data to validate decisions, and provided creative direction for A/B testing strategies, which increased top-of-funnel engagement by 200%.

Trained 60 international external partners on ad-operations processes. Designed culturally-sensitive training collateral every week, including decks, one-sheets, and illustrated instructions. Implemented an information-architecture strategy for 50+ pieces of content, which successfully reduced the U.S. team’s workload by 60 percent and maximized utilization of Pandora’s ad inventory.

Designed content for the company’s blog and brand-marketing strategy, which earned 500+ engagements on social channels.