# Mike Gorrell > Design @Google Search | Previously @Twitter @Asana Location: San Francisco, California, United States Profile: https://flows.cv/mikegorrell I'm a designer/problem solver/outdoor enthusiast from Chicago, living in San Francisco. My work hours are spent playing with lines and colors to tell stories and solve problems. ## Work Experience ### Staff Product Designer @ Google Jan 2025 – Present | San Francisco, California, United States ### Design Lead, AI @ Asana Jan 2023 – Jan 2025 | San Francisco, California, United States • Lead IC designer in Asana’s AI organization, establishing foundational design patterns for leveraging AI to transform organizational efficiency, automate complex workflows, optimize processes, and enhance individual and team productivity. • Design Lead for AI Studio (formerly Smart Workflows), driving strategy, roadmapping, and UX for Asana’s highly anticipated AI-powered work automation product, requiring extensive cross-organizational collaboration across teams to align priorities and deliver user-centric solutions. • Pioneered proactive AI and generative experiences, including project/portfolio summarization, AI-powered status updates, and custom field suggestions, to enhance user productivity and decision-making. • Led design and product strategy for Asana’s Gantt chart view, the first major new product view in 5 years, redefining how teams visualize and manage complex workflows. • Partnered with C-level leadership and the Head of Product on visionary AI concepts presented at Asana’s Work Innovation Summit, inspiring investors and industry leaders. • Designed Asana’s integration with AWS Q, with assets featured in a keynote by AWS’s CEO. • Mentored designers and collaborated with UXR to validate and refine concepts for scalable, user-centered AI solutions. ### Design Mentor @ adplist.org Jan 2022 – Jan 2024 • Mentoring designers as they navigate their careers, giving advice on how to interview, and providing design challenges and exercises for them to grow. ### Senior Product Designer @ Twitter Jan 2021 – Jan 2023 | San Francisco, CA, United States • Designer on the Ad Formats team, working to understand the needs and create real value for our small, medium, and large business advertisers advertisers while prioritizing our consumer experience. • Frequently navigating ambiguous projects and tackling abstract customer problems by defining scope, creating alignment with cross-functional partners, and iterating on solutions based on data and research feedback. This often involves lots of iteration and creating high-fidelity interactive prototypes for testing. • Collaborates daily with product management and engineering leaders to influence our product roadmap and create realistic plans for implementation. • Part of regularly creating vision work to push the boundaries for what Twitter is capable of, including projects like rethinking our Video strategy, monetizing Spaces, creating a marketplace to connect Creators and Advertisers, and launching new Ad Formats such as Interactive Text and Dynamic Product Ads. ### Co-Founder, CEO @ Bulletn.co Jan 2017 – Jan 2021 | San Francisco Bay Area • Led all the UI/UX mobile and desktop product design, brand design, motion design, illustration, and iconography efforts. • Managed our company and project priorities, create product roadmaps • Performed user research, solicit regular feedback from beta testers, and seek out new business leads • Created product design system to improve both design consistency and speed, and developed React and React Native components • Led marketing content strategy and automation ### Senior Product Designer @ Y Media Labs Jan 2020 – Jan 2021 | San Francisco, California, United States • Quickly understand client problems, identify user needs and personas, and define product flows and strategy in complex problem spaces like healthcare video visit technology and financial investment tools. • Build and present interactive prototypes in Figma to pitch and explain ideas to clients and internal stakeholders. • Define and implement cohesive design systems across mobile and web • Mentor and coach junior designers to help grow in their design skills and navigate their careers ### Visual & Product Designer @ Rare Bits Jan 2019 – Jan 2020 | San Francisco Bay Area • Rare Bits worked on creating an NFT marketplace before it was cool. We worked in an environment that required pioneering new patterns and pitching ideas that weren't yet familiar to mainstream audiences. • Collaborated with our UX designer, engineers, and Product Manager on our native Android & iOS apps to ideate on product features, create wireframes, screen flows, and prototypes, and turn them into clean, understandable, and usable final UI designs that helped gain 40K+ users, 40%+ weekly user return rate, ~$1.15 ARPU, ~$14 ARPPU in a few short months. • Created our new logo and identity system, and used them to create marketing and sales collateral, email designs, web advertisements, presentations, and banners for conference activations. ### Creative Director @ Hackster.io Jan 2018 – Jan 2019 | San Francisco Bay Area • Led all branding and visual storytelling efforts of the company • Created product design system for our website in partnership with UX Designers • Collaborated frequently with outside companies such as Google, Microsoft, Amazon, and Arduino • Advised on marketing content strategy and design • Created comprehensive brand guide, established new illustration system, and created new UI icon library • Drove conversations to clarify our company’s purpose, audience, and tone of voice ### Visual Designer @ Hackster.io Jan 2017 – Jan 2018 ### Visual Designer @ GE Digital Jan 2016 – Jan 2017 • Collaborated across multiple business units within GE to tell in a unified way how IoT was changing the industrial world • Created new email marketing designs, with a focus on scalability of production and flexibility • Helped establish strategy and system for how illustration and photography were used together • Designed presentations for executives to present at conferences, to new business leads, and internally • Worked with growth marketing to create inbound and outbound web advertisements and content ### Creative Lead @ Christ Community CU Jan 2014 – Jan 2016 | Urbana-Champaign, Illinois Area • Regularly managed people on our music and production teams (~30 people) • Designed and developed a new website, integrating with our podcast and blog posts • Established the branding and design of our 2015 and 2016 Annual Reports • Designed the shirts and other brand collateral for the 2015 and 2016 Champaign-Urbana Aruna Runs and Arunapalooza, a 5k and benefit concert that has attracted over 700 runners to raise money to fight human trafficking in India. ### Creative Intern, Design @ GA Communication Jan 2012 – Jan 2012 | Chicago, IL • Created ads and layouts in Photoshop, Illustrator, and InDesign • Assisted senior level professionals by creating icons and sources photography ## Education ### Bachelor's Degree in Communication, General University of Illinois Urbana-Champaign Jan 2010 – Jan 2014 ### High School Diploma Neuqua Valley High School Jan 2006 – Jan 2010 ## Contact & Social - LinkedIn: https://linkedin.com/in/mikegorrell - Portfolio: http://www.gorrelldesign.com --- Source: https://flows.cv/mikegorrell JSON Resume: https://flows.cv/mikegorrell/resume.json Last updated: 2026-03-30