San Francisco / Sao Paulo, Brazil
Provide Product Management and Best Practices Direction on Monetization, Retention, Usability, Analytics, Economy, A/B Testing, Design, Gameplay, and Interface/UX to all studio teams. Co-ran Production with EP.
• Blood & Glory (iOS) - Top 10 Grossing in US Apple App Store (+102 other countries)
• Blood & Glory Legend (iOS)
I wrote the on-line Glu Best Practices playbook to drive global design processes for analytics, monetization features/UI, economy design, store design and IAP (In App Purchases). I have also given company-wide lectures to help communicate the Best Practices.
I wrote multiple project, design and monetization analysis post-mortem presentations of unsuccessful external titles for Executive staff.
I standardized all Glu Soft and Hard Currency IAP vales with a progressive value increase to encourage upswell.