# Mike Madsen > Head of Revenue Operations at LeanData Location: San Francisco Bay Area, United States Profile: https://flows.cv/mikemadsen GTM Builder with 10+ years’ experience in Go-to-Market Strategy, Demand Generation, and Sales Operations; 5+ years of people leadership experience. Passionate about leveraging data, technology, and innovation to enhance sales productivity and achieve ambitious business goals. ## Work Experience ### Global Head of Revenue Operations @ LeanData Jan 2025 – Present ### Senior Manager, Revenue Operations @ Workday Jan 2022 – Jan 2025 Responsible for pioneering AI-driven agentic workflows to re-envision lead-to-opportunity processes, practices, and systems, fundamentally shifting from fixed automation to intelligent agent-powered architecture Optimizing the end-to-end revenue pipeline operating model across marketing, sales, partners and CX; creating a future ready pipeline focused on data insights, GTM tactics, process improvements and health of the business measurement Oversee multi-billion-dollar pipeline quota setting across segments, products, buying centers, industries and deal motions Creator of Demand Squads™, a Gartner recognized first-principles program leveraging experimentation and agentic workflows to rapidly solve GTM challenges. Program has impacted ~10% of all ACV pipeline since launch in 2021 Successfully led 20+ strategic initiatives across the entire sales funnel, resulting in increased lead generation, MQL conversions, sales productivity gains, deal conversion improvements, and overall GTM operational efficiencies Scaled demand operations architecture that defines, prioritizes and executes revenue programs, process optimization and prospecting practices across all GTM motions, +10% MQL connect rate, +18% meetings booked, +225% in productivity Player/Coach Leader developing and mentoring a global high-performing team. Lead and mentor a global team of innovation, process and technology managers based in North America and Europe Grew pipeline performance year on year by scaling a demand operations architecture that defines, prioritizes and executes revenue programs, process optimization and technology deployments across all GTM motions Created a global pipeline innovation lab, Demand Squads, using sprint test and learn methodology impacting ACV ### Manager, Revenue Operations @ Workday Jan 2021 – Jan 2022 Engineered automated lead-to-opportunity workflows that fueled SDR annual growth by +$1B ACV RevTech product owner with AUM of +$4.5M of spend with a revenue impact of $1.5B in closed won business. Support 1,300+ sales users across the core tech stack of CRM, Demandbase, Drift, ZoomInfo, Outreach, Consensus, Gong and Clari Improved sales inbound performance by over 10% through enhanced lead scoring ML, intelligent lead routing handoffs, automated sales follow-up and lead re-engagement prospecting strategies Increased sales outbound activity by 225%, connect rates by 68%, meetings booked/held by 18% through strategic technology deployments and sales prospecting behavior changes Building a shared E2E planning, execution, and analytical foundation to scale global demand and customer acquisition Developed segmented and differentiated demand strategies across a shared operating model and integrated tech stack Scaled our GTM Demand Planning and Pre-Opportunity process against the Buyer’s Journey for ML driven insights Report out funnel performance SGIs directly to SVP of Global Rev Ops & SVP Global Marketing Demand Generation ### Senior Program Manager, Global Demand Strategy @ Workday Jan 2020 – Jan 2022 Responsible for the development and deployment of global revenue operations programs and processes to accelerate grow • PM and owner of the global Pre-Opportunity Integrated Tech Stack working across sales and marketing • Drove a world-class, scalable, predictable revenue process across Sales Operations, Business Technology, Marketing Operations, Marketing Campaigns and Events, SDRs, Inside Sales, Field Sales and GTM leadership • Ensuring the entire revenue cycle is aligned to a single view of business with mutually aligned objectives and outcomes • Designed the Territory and Demand Planning process and technology on how sales reps can seamlessly identify their highest propensity to buy accounts into a holistic and tactical Demand Plan for building pipeline and closing deals • Scaled the end-to-end process of sourcing, creating, managing, and delivering prospecting content at scale • PMO best practice sharing across sales, marketing, and PMO guest speaker to global workmates • Belonging and Diversity Committee Member of the Sales Early Career Program to accelerate underrepresented groups into leadership positions • Manage the M&A integration of Peakon into the Workday Way Sales Tools and Processes ### Program Manager, Global Sales Demand Strategy @ Workday Jan 2019 – Jan 2020 | San Francisco Bay Area Led the global design, launch and optimization of sales engagement platform, Outreach.io, across global corporate sales development (SDRs), inside sales reps, marketing demand generation, field managers, and Account Executives (500+) • Co-Ownership of the sales tech stack to ensure efficient and effective workflows from MQL through Closed-Won • Creation of the Marketing and Sales Content Supply Chain to build personalized 1-to-1 sales messaging at scale • Core team member on the implementation of the Sirius Decisions Waterfall model, MQL enhancement initiatives, marketing lead generation tools, and the Predictive Account Scoring Model • Manage the M&A integration of Adaptative Planning and Scout RFP into the Workday Way Sales Tools and Processes • Steering Committee member of the CSD Prospecting and Process Enhancement Programs ### People Partner @ Workday Jan 2018 – Jan 2019 | San Francisco Bay Area Developed in partnership with SVP of Sales the GTM People OKR Talent Strategy focused on organizational effectiveness, talent growth and agility, leadership capabilities, best Workday employee experience, business scalability, and overall business performance ### Advisor @ SetSail (acquired by ZoomInfo) Jan 2023 – Jan 2024 Advise on product development to Co-Founders, CEO Haggai Levi & CPO Bert Lui ### HCM Global Program Manager @ Danaher Corporation Jan 2016 – Jan 2018 | San Francisco Bay Area Project Managed the global implementation of Workday HCM from project scope, structural design, UAT, upstream and downstream data integration, go-live launch, change management, and sustainment across 18 countries to 700+ associates • Managed 10+ global programs through entire lifecycle including Organizational Talent Management Processes, Talent Acquisition Strategy, Compensation/Benefits, Leadership Development Training, Engagement Action Planning Initiative, CRM Systems, Global HR KPIs and Danaher Business Systems (DBS) Lean Management Strategy • Lead employee acquisition integration consultant for IDBS Informatics Business purchased in October 2017 • Lead consultant of the Global Career and Rewards Framework (GCRF) design, mapping, impact analysis and implementation • Supported 300+ associates (5 VPs and 1 CFO) across 6 Business Units: Business Development, Product Development, Operations, Legal, Finance, and IT with responsibility for the entire employee lifecycle • Personally coached 400+ global associates on using Workday and the change management process of the GCRF model • DBS Lean Management Leader responsible for implementation of DBS principles across global HR team • Accountable for Core HR Merits by tracking KPI targets, root cause analysis, and countermeasures ### HCM Development Program @ Danaher Corporation Jan 2015 – Jan 2016 | Orange County, California Area Strategic HR Business Partner for 350+ associates across 5 Business Units / Departments: Marketing, Molecular Diagnostics, Chemistry/ImmunoAssay, Workflow Informatics Solutions, and Client Services • Served as the POC for talent management, talent acquisition, organizational design, employee relations, engagement planning, compliance, safety, and generalist issues • Redesigned a real-time engagement survey spot check to provide an advantageous platform for action planning • Outlined, implemented and managing the Marketing Hiring Blitz for 20+ open positions with a 75 day fill target • Designed, developed and implemented a companywide gamified engagement survey tracking model to incentivize associate participation, through collaboration with the IT Privacy & Security Director (97% participation rate) • Co-lead an organizational restructuring of Marketing to improve succession opportunities and cross functional alignment • Diversity and Inclusion project collaborator across all Danaher Operating Companies • Lead development trainings in DiSC Analysis, StrengthsFinder2.0, ATP, P4G, D4G, New Leader Assimilation, New Hire Orientation • Streamlined multiple HR data reports including open requisitions, time to fill, workforce planning, turnover, engagement scores for each client group to present to senior leadership ## Education ### Purdue University Daniels School of Business ### University of Illinois Urbana-Champaign ## Contact & Social - LinkedIn: https://linkedin.com/in/mike-madsen-revops --- Source: https://flows.cv/mikemadsen JSON Resume: https://flows.cv/mikemadsen/resume.json Last updated: 2026-04-13