Designing for activation, engagement, and growth across Hunt, Offroad, and Backcountry products on web, iOS, and Android. Balance of research, interaction design, and cross-functional collaboration with engineering, product, and marketing.

Highlights:

User Reported Trail Conditions (UGC launch) – Introduced first UGC feature for Offroad; conducted competitive analysis and user interviews; designed iconography and flows; collaborated with engineering for integration.

Paid Feature Discovery (PFD) – Created targeted upgrade experiences for free-tier users; designed rich-media CTAs and tooltips; tested variations, achieving +22 bps in certain upsell contexts.

Milestone Onboarding (Offroad) – Researched and designed checklist-based onboarding; improved second-day engagement and waypoint usage.

Tooltip System – Standardized growth tooltip patterns across verticals; created implementation rules, design guidelines, and reusable components.

Impact Patterns:

Designed interview platform features for both interviewers and interviewees. Focus on accessibility, speed, and consistency in interview creation.

Highlights:

Design System & Guidelines – Built component library and visual standards for consistent UI across the platform.

Interview Builder Optimization – Streamlined flows for faster, unbiased interview setup across candidate pools.

Accessibility Compliance – Updated existing prototypes to meet WCAG 2.1 standards.

Impact Patterns:

Led UI/UX for construction software tools, spanning homebuyer configurators, builder-facing systems, and internal design infrastructure. Combined research, design, and product management to deliver consistent, efficient experiences.

Highlights:

New Home Configurator Overhaul – Redesigned homebuyer options selection experience; improved visualization to reduce buyer remorse.

Multi-Builder Research Program – Conducted studies with 8 home builders; translated findings into journey maps and user profiles for product direction.

UI Design Guide – Built first cross-product design guide in Sketch/XD, introducing atomic components, symbol systems, and developer-ready specs.

Kova & DataBuild Redesign – Unified design language and usability improvements across platforms; led prototyping and testing.

Table Page Optimization – Reduced navigation from 4 pages to 1 through custom UI design, eliminating need for paid components.

Product Management – Managed 5-developer team for DataBuild using sprint methodology via DevOps.

Impact Patterns:

Designed and improved workflows for Cision Communications Cloud, with focus on influencer search, media list creation, and press release publishing.

Highlights:

Media List Builder – Improved composition and creation flows through research-led iteration.

Social Influencer Search – Designed scan-friendly, cohesive UI for discovery and profile review.

Search & Filtering Enhancements – Refined filters, location search, and influencer profile layouts.

Empty State UI – Created consistent, informative states across app sections.

Login & Motion Design – Updated loading behavior and introduced motion for smoother transitions.

Global Blocklist – Designed feature to manage and respect contact preferences platform-wide.

Impact Patterns: