Created reusable Handlebars templates that hooked into a custom PHP management system to quickly automate the creation of thousands of customized SEO landing pages.
Updated the legacy front end codebase into a “mobile-first” model by creating a library of responsive UI components in HTML, Sass, and jQuery that was used across multiple engineering teams.
Improved over 3,000 user “Success Story” pages by leveraging server-side rendering with redesigned UI to decrease pagination load times.
Oversaw all A/B testing in Adobe Target to review client interaction across two dozen channels, leading to the development of customized responsive user experiences that increased conversion by 3-17%.