A systems-thinking, code-speaking Senior Product Designer with 10 years of experience crafting high-quality products across enterprise companies and early-stage startups. Known for great taste, a sharp eye for detail, and a bias for fast iteration.
Led the positioning, visual direction, and application of the company’s 2026 rebrand. Additionally overhauling the Framer website to deliver an interactive and engaging representation of the new brand.
Leading the design of the company's legal AI product. Quickly iterating features in response to evolving user needs. Building out a new design system to align the team around common quality goals and unlock large efficiency gains.
Led the direction and growth of Trainline’s Depot Design System.
Now a comprehensive system of 400+ components that spans three platforms including Web, iOS, and Android. Facilitating and encouraging a community driven culture. Scaling the contribution model from 1 Designer to over a dozen of the UX team and countless Engineers.
Built custom Figma plugin measuring design adoption, and gamified to increase usage.
On a daily basis the system increases the productivity of many teams and drives consistency, quality, and accessibility within the Trainline product.
Designed, prototyped, and delivered customer facing features across Web, iOS, and Android apps, including AI features.
Collaborating with leaders in Product and Engineering to organise and prioritise roadmaps.
Solving user problems whilst unlocking business value. Wrangling the complex domain of rail into intuitive customer experiences. Optimising landing pages for higher top of funnel conversion.
Setting a standard for exemplary design craft and inspiring the Design team with visionary mockups and prototypes.