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GigaChat is Eastern Europe’s largest AI assistant, built within Sberbank’s ecosystem (80M+ MAU). It is Sberbank’s AI Assistant across a 30+ service ecosystem, helping users complete everyday tasks inside the superapp through a unified conversational UX and a multi-agent system spanning finance, e-commerce, government services, entertainment, travel, foodtech, and more.

Scope of responsibility (what I own)

1) Led product development of the AI Assistant from 0 to 1, defining product vision for 12 months and a 5-year horizon.

2) Regularly presented and defended UX strategy and growth concepts to senior corporate leadership.

3) Designed and standardized new UX patterns, principles, and guidelines that help users solve daily tasks: financial analytics, transfers and payments, document and insurance assistance, travel planning, subscription and cashback selection, and place discovery on maps via a multi-agent architecture built from scratch.

4) Delivered concepts to a dev-ready state: specifications, flows, edge cases, and analytics requirements in collaboration with product analysts.

5) Built and maintained a GenUI-ready design system from scratch for 30 ecosystem services.

6) Managed and validated design decisions for designers building production agent experiences.

Impact

1) Shipped v1 of the AI Assistant to production in 2 months.

2) Hit MAU/DAU and engagement targets within the first year by rapidly shipping onboarding and activation features.

3) Ensured consistent agent UX by creating a pattern library and acting as a key design approver in agent release cycles, including design, architecture, and product decisions.

4) Launched the world’s first agent that recommends and opens a bank deposit based on a user’s capital and needs.

5) Introduced scalable design foundations (GenUI) that enabled faster rollout of new agent scenarios across the ecosystem.

Founded and led a private study center in Azerbaijan preparing students (grades 9–11) for entrance exams. Oversaw all aspects of building and running the business, from fundraising to product design.

Impact

1) Generated ~$60,000 in revenue within the first year.

2) Raised ~$23,500 (40,000 AZN) in seed funding to launch and scale operations.

3) Built the business model, recruited and managed a team of 20+ teachers plus designers, SMM, and a developer.

4) Enrolled 30+ students in the first academic year and achieved profitability.

5) Designed curriculum and learning experience, ensuring high exam success rates.

6) Led strategy, marketing, hiring, budgeting, and scaling initiatives.

Closed operations in 2025 due to regulatory and tax challenges in Azerbaijan — gained valuable entrepreneurial experience navigating early-stage business growth.

Fresh Auto is a major car marketplace in Eastern Europe. I led product design initiatives to expand the platform beyond car sales into services and e-commerce, improving user retention and revenue streams.

– Designed MVP for new “Auto Goods” e-commerce line, collaborating closely with PMs on business model and user flows.

– Redesigned homepage with personalized promo blocks, improving conversion in top flows and retention.

– Created a new “Services” page, enabling the business to offer a full range of auto services in-app and opening a new revenue channel.

– Designed Car Reviews and Referral Program features to boost engagement and virality.

– Initiated onboarding flow for online chat support, addressing user confusion and increasing adoption.

– Defined design research process to integrate metrics and user feedback into decision-making.

– Regularly presented solutions to C-level leadership (CPO) and senior PMs, influencing product roadmap decisions.