🇲🇪🇺🇸 🌐 Learn what's it like to work with me at: milapetra.com/collab I’m a customer-centric, multidisciplinary (aka full-stack) marketer who has worked at multiple fast-paced, high-growth SaaS edtech and fintech startups since 2014.

2024 — NowBiocidin Botanicals®Director, Brand (Revenue & Growth Marketing)

2024 — Now

Scaling without compromising brand integrity

Driving cross-functional product launches, project execution, and customer feedback loops

Empowering people and performance through streamlined operations and tech stack

Managing a high-performing creative team, conducting weekly 1:1 meetings to provide guidance, foster professional growth, and ensure alignment with strategic marketing and branding initiatives

Aligning teams for post-acquisition success; integration planning for marketing operations, ensuring a seamless transition of assets, campaigns, and digital platforms

Successful acquisition of Biocidin Botanicals by Kainos Capital / CellCore Biosciences in 2024

Skills: Growth Strategies · Software Implementation Management · Customer Advocacy · Voice of the Customer · Performance Marketing · Marketing Strategy · Cross-functional Collaborations · Website Building · Digital Marketing · Event Marketing Strategy · Strategic Partnerships · Brand Identity · Business Insights · Marketing Management · Key Performance Indicators · Marketing Operations · People Management · Marketing Campaigns · Performance Metrics · Marketing Analytics · Marketing Budget Management · Public Speaking · Budget Management · Project Management · Team Leadership · Return on Investment · Brand Building

2024 — NowBiocidin Botanicals®Lead Marketing Program Manager

2024 — Now

Central Coast, California, United States

2022 — 2023GiveCampusSenior Manager, Head of Customer Marketing (Engagement, Retention, and Growth)

2022 — 2023

Washington, District of Columbia, United States

Established the customer marketing function at GiveCampus

Spearheaded all customer marketing initiatives, expanding the customer base and driving record LTV through revenue optimization strategies

Drove customer engagement, retention, upsells/cross-sells, and advocacy with personalized, data-driven campaigns tailored to each stage of the user journey—acquisition, adoption, expansion, and advocacy

Led the growth and engagement of the GiveCampus Partner Community, connecting fundraisers to share best practices, collaborate, and maximize fundraising success

Contributed to the company’s growth trajectory—3.5x in revenue during tenure, $50M funding round by Silversmith Capital in 2022, and acquisition of Community Funded in 2023

2018 — 2022Seesaw LearningSenior Product Marketing Manager (GTM, Product Adoption and Revenue)

2018 — 2022

San Francisco, California, United States

Excelled as Product Marketing Manager at a fast-growing edtech startup, working closely with the product team and cofounder to lead go-to-market strategy, product adoption, sales enablement, digital strategy, and impactful storytelling to support educators, students, and their families

Supported Revenue Team through massive 100x ARR growth, contributing to strategic investment from Providence Equity Partners in 2021

2015 — 2018Mango LanguagesProduct Marketing Manager

2015 — 2018

San Francisco Bay Area

Established product marketing role at Mango Languages

Expanded impact to influence all areas of the customer user experience, particularly sustained user engagement

Led market/product research and GTM strategy and efforts for K-12 and Higher Ed market

Education

Columbia University

The London School of Economics and Political Science (LSE)

Universitat de Barcelona

Experience+

Education